84 applicants

Company

FloQast · 1 day ago

Website Marketing Manager

United States

Full-time

Remote

Mid, Senior Level

$100K/yr - $130K/yr

5+ years exp

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AccountingB2B

Growth Opportunities

No H1B

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Responsibilities

Manage the overall marketing website strategy, roadmap, content, information architecture, and performance in alignment with company initiatives and marketing campaigns

Own the creation of new website pages and editing of existing pages in partnership with the creative and development teams

Maintain a conversion rate optimization, including A/B and multivariate testing plans, to continuously improve the website’s performance and maximize inbound pipeline

Consistently monitor and audit website health and content to ensure pages are up-to-date and bugs are fixed in a timely manner

Proactively report on web metrics, providing insights and implementing suggested changes

Develop short and long-term SEO strategies including keyword research, on-page optimization, content recommendations, and technical SEO recommendations

Own and optimize experiences in our conversational marketing tool, Qualified, and our website personalization tool, Mutiny

Support our international marketing teams with their website needs including our web translation tool, Weglot, interfacing with international SEO agencies, and expansion of our web presence into new international markets

Conduct browser and device testing to ensure the best user experience for all website visitors

Work with the development and Marketing Operations teams to implement performance tracking and tags through GTM and GA4

Conduct regular competitive analyses to stay current on our competitors’ messaging and conversion strategies

Stay current with B2B web trends, best practices, and emerging technologies

Any other tasks that may be assigned to help the company meet its goals

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

B2B website managementSEO strategiesWebflowGoogle Analytics 4Google Tag ManagerA/B testingMultivariate testingWebsite UXConversational marketing toolsWebsite personalization toolsTranslation toolsMulti-language websitesProject management toolsHTML/CSSHubSpot

Required

BA/BS Degree in Marketing, Computer Science, or a related field

5+ years of B2B website management experience

2+ years experience in SEO

Experience with the following tools: Webflow (preferred), Google Analytics 4, Google Tag Manager, Qualified or similar conversational marketing tools, Mutiny or similar website personalization tools, and Weglot or similar translation tools

Experience managing multi-language websites

Experience running simultaneous personalized web experiences

Experience running A/B and multivariate tests

A keen eye for website UX and design

A deep understanding of how B2B buyers use websites throughout the buying cycle

Experience working directly with web developers and creative teams