Apryse · 1 day ago

Senior Product Marketing Manager

Boston, MA

Full-time

Remote

Senior Level

$125K/yr - $145K/yr

7+ years exp

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Responsibilities

Develop messaging that brings to life the value of the Apryse XODO Product Suite together, evolving the GTM to include business users, industry vertical positioning, and business-value propositions that differentiate Apryse in the market.

Understand the business user journey for key audiences and translate this into digital journeys in partnership with other marketing and product stakeholders. Leverage data, analytics, SEO, and keyword research to inform marketing strategy.

Work closely with product managers, sales and marketing to communicate the value of feature launches to internal and external audiences.

Create and maintain product marketing assets to include blogs, collateral, battlecards, messaging frameworks, and more.

Create engaging enablement content for sales and customer success to better understand how to position Apryse products to target vertical audiences.

Represent the customer voice to PMM stakeholders including Product, Marketing, and Sales/CS. This includes management of customer advisory board and summarizing insights on customer pain points learned from calls and direct interaction with customers.

Represent the partner community persona and create messaging to support marketing programs that cater to these audiences. Research the top partner opportunities in each vertical and participate in planning for key account marketing initiatives.

Qualification

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Product MessagingGo-to-Market ActivitiesB2B MarketingSaaS ProductsStakeholder CollaborationTechnical Product TranslationDigital Marketing AssetsCustomer Voice ProgramsDocument ProcessingDigital Signature WorkflowsRemote Collaboration

Required

Bachelor's Degree in Marketing, Business, Computer Science or equivalent in a related field.

7-10 years of experience in product messaging, and creating, planning and executing of go-to-market activities for B2B and/or SaaS products

Experience of working with technology and services partners to create joint messaging and go-to-market activities.

Track record of effectively partnering with multiple stakeholders, especially product management, engineering and demand generation teams.

Ability to effectively collaborate in a remote-first environment.

Experience in translating complex technical product details into customer-facing messaging

Preferred

Understanding of the unique needs of business and consumer personas with document processing and digital signature workflow needs

Experience with customer voice programs such as user groups and customer advisory boards.

A strong track record of creating and delivering digital marketing assets on time against aggressive schedules.

Excellent written and verbal communication skills with the ability to present complex technical information in a clear and concise manner to both developers and business decision makers.