Modernize · 1 day ago

Paid Search Associate

United States

Full-time

Remote

Entry Level

$65K/yr - $75K/yr

1+ years exp

Maximize your interview chances

Information ServicesInformation Technology

Comp. & Benefits

Insider Connection @Modernize

Discover valuable connections within the company who might provide insights and potential referrals.
Get 3x more responses when you reach out via email instead of LinkedIn.

Responsibilities

Create, categorize, and refine keyword lists to create a comprehensive campaign that drives qualified visitors to our sites

Manage Google Ads, Microsoft Ads, and other paid media campaigns to revenue targets within ROI requirements

Write ad copy at scale to maximize campaign performance

Ongoing campaign management and SEM bid optimization

Build out campaigns, features, and make account adjustments as needed

Monitor and analyze campaign performance metrics (CPC, CTR, ROAS, CPA, etc.) to ensure optimal ROI.

Set weekly tasks and project priorities

Communicate regularly with management on status, timeline, budget, deliverables, performance reporting, and competitive intelligence analysis

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

SEMDigital MarketingPaid Search CampaignsMicrosoft ExcelGoogle AnalyticsGoogle Tag ManagerEconomicsStatisticsMarketingWeb Technologies