98 applicants

Company

PriceSpider · 1 day ago

Marketing Operations Manager

United States

Full-time

Remote

Mid, Senior Level

$85K/yr - $105K/yr

5+ years exp

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Responsibilities

Management of the marketing technology stack, including Salesforce, HubSpot, 6sense, chat, and data enrichment tools to support efficient marketing operations.

Conduct regular audits to ensure seamless integration and optimal functionality across systems, with a focus on data integrity.

Continuously evaluate and integrate new tools, ensuring compatibility with CRM systems to enhance lead management and data flow.

Manage the HubSpot-to-Salesforce integration, maintaining data accuracy and alignment across marketing and sales functions.

Oversee the lead generation funnel, managing data flow, scoring, and handoffs from marketing to sales.

Continuously optimize the lead scoring model based on performance data to ensure high-quality leads.

Own the inbound lead process, aligning scoring criteria with business goals to improve conversion rates.

Design, implement, and optimize automation workflows in HubSpot for lead nurturing, segmentation, and scoring to drive engagement and conversion.

Manage chat systems, integrating them with HubSpot and Salesforce to support real-time lead engagement and qualification.

Utilize 6sense insights to support account-based marketing, providing actionable data for marketing and sales alignment.

Oversee data enrichment processes to improve lead and account data quality, supporting more precise targeting and engagement.

Cross-functional engagement with RevOps to drive optimized lead flow through Gong and additional enablement tooling.

Oversee campaign enrollment, KPI tracking, and reporting for initiatives, including events, webinars, demand generation, and partner events.

Drive automation of campaign workflows to improve efficiency and alignment with broader marketing objectives.

Own campaign influence reporting, analyzing and optimizing the pipeline impact of each campaign.

Collaborate with the marketing agency on campaign performance analysis, ROI tracking, conversion rates, and CPA optimization.

Provide data-driven insights to improve campaign performance and align with strategic marketing goals.

Create and manage weekly, monthly, and quarterly reporting packages for executive leadership and the board, with insights on KPIs, pipeline metrics, and campaign impact.

Develop and refine dashboards to track performance across the lead generation funnel and assess marketing initiative effectiveness.

Collaborate with the Revenue Operations team on pipeline reporting and forecasting, providing insights to enhance forecast accuracy.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

HubSpotSalesforceData enrichment toolsLead scoring modelsDashboard developmentMarketing automationCampaign reportingPipeline reportingKPI managementPredictive analytics toolsProject management

Required

Bachelor’s degree in Marketing, Business, or a related field preferred

5+ years of experience in marketing operations with expertise in HubSpot, Salesforce, data enrichment tools and additional integrated marketing technology.

Proven experience in marketing reporting and automation management, development of lead scoring models, lead lifecycle reporting, SFDC campaign influence models and pipeline impact analysis.

Strong experience in reporting and dashboard development, including executive-level reporting packages.

Skilled in pipeline reporting, KPI management, and forecasting, with experience collaborating with Revenue Operations and external marketing agencies.

Excellent project management, analytical, and communication skills, with a data-driven, detail-oriented approach.