Good Party · 1 day ago

Lead Brand and Marketing Designer

United States

Full-time

Remote

Senior Level

$90K/yr - $125K/yr

5+ years exp

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Responsibilities

Build a capable and scalable design framework that can be iterated on in a systematic fashion.

Design high-quality landing pages, ads, digital marketing assets, and social media designs that drive engagement and align with our brand. (We’re working on an exciting rebrand behind the scenes, which we’ll share in the interview process to gauge alignment.)

Create multiple variations of marketing designs for A/B testing to attract candidates to our product – we’re looking for a design thought partner given we run hundreds of simultaneous tests based on messaging and design choices.

Redesign our website in collaboration with our Design Manager, ensuring coherent design choices across our product for candidates and external branding.

For marketing landing pages, design in HubSpot’s CMS and Unbounce.

Build editable templates in Figma and Canva for use by the team, enabling rapid iterations and easy customization.

Design compelling print collateral (posters, placards), experiential marketing materials for booths and interactive setups at events, and merch (t-shirts, hats, etc.).

Report to GoodParty.org’s Design Manager.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Design system frameworkDigital marketing designFigmaAdobeCanvaUX principlesWireframesPrototypesUser researchA/B testingGenerative AI toolsGraphic designMotion designVideo editingExperiential marketingPolitical activism

Required

5+ year track record of innovative design, increasing responsibility, and impact, ideally within smaller organizations for consumer companies or brands.

Strong understanding of UX principles. Ability to create wireframes and prototypes, conduct user research, A/B tests, and gather feedback to enhance user engagement without compromising on branding.

Proven experience in graphic design, with a strong portfolio showcasing expertise in creating marketing assets, website assets and collateral.

Ability to communicate ideas and reasoning clearly, both visually and verbally.

Strong interest, creative ideas, and experience utilizing the latest, cutting edge generative AI tools for design.

High empathy and understanding of what will drive people to become engaged candidates, voters, and volunteers.

Ability to work independently and collaborate with others to iteratively solve problems in real-time.

Experience working in-house at either a SaaS or Technology company.

Alignment with team values: Honest, open, and mission-driven; Belief that people are good; Creation of results that inspire and grow the movement; Love for freedom and owning responsibility.