Riverbed Technology · 1 day ago

Senior Enterprise Marketing Manager

Massachusetts, United States

Full-time

Remote

Senior Level

Maximize your interview chances

Business Process Automation (BPA)Cloud Computing

Insider Connection @Riverbed Technology

Discover valuable connections within the company who might provide insights and potential referrals.
Get 3x more responses when you reach out via email instead of LinkedIn.

Responsibilities

Develop and execute customized ABM (1:1 a MUST) strategies for strategic enterprise accounts and clusters of accounts, focusing on personalized experiences that align with account-specific goals and challenges.

Collaborate with sales teams to identify and map key stakeholders within target accounts, understanding their individual pain points and objectives.

Create tailor-made content and campaigns that directly address the needs and interests of target accounts.

Implement a multi-channel approach to engage and nurture target accounts, ensuring that each interaction is relevant and meaningful.

Continuously analyze data and account engagement metrics to refine and optimize personalized marketing initiatives.

Create and drive internal campaign review process with a cross-functional account team, including sales, presales, partner, and customer success teams.

Connect the dots between 1:1, 1:Few, 1:Many, and Field Marketing activities to deliver the best customer experience for strategic accounts.

Foster relationships with key stakeholders, nurturing them into brand advocates who champion our products and services.

Create comprehensive reports on the effectiveness of ABM initiatives, including pipeline contribution and ROI for individual accounts.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Account-Based MarketingSaaS marketing strategiesData analysis skillsCRM systemsABM toolsStrategic thinkingCross-functional collaborationProject management