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Company

Mindgruve · 1 day ago

Retail Media Strategist, Programmatic

San Diego, CA

Full-time

Remote

Mid Level

$70K/yr - $80K/yr

3+ years exp

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Responsibilities

Own and maximize MindgruveMacarta’s programmatic advertising planning & strategy; as well as assist in execution for all enrolled media clients

Assist Programmatic Director in helping oversee junior-level employees and projects as it relates to advertising campaign builds, bid management, budget pacing and other ad-hoc projects

Help manage & optimize programmatic campaigns

Build strong ties between MindgruveMacarta’s Advertising, Client Services & Creative Teams

Own reporting, data, and story telling for all enrolled media clients

Attend key client meetings (remote and/or in person depending on location) when reviewing media plans/proposals, QBRs, and strategy meetings with marquee clients as needed

Dissect advertising performance to identify additional optimization opportunities, strategic recommendations and impactful insights

Regularly audit DSP performance, strategy & future-looking plans to ensure MindgruveMacarta is delivering cutting-edge solutions

Work with MindgruveMacarta’s Director of Programmatic to resource plan and communicate when new resources (employees, systems, tools) are necessary to continue driving revenue for the advertising department

“Think Big” and formulate outside-the-box media strategies for clients and work with internal teams to develop Media Proposals

Develop and nurture relationships with our channel-partners & relevant media vendors

Work cross-departmentally to identify opportunities to drive more intentional advertising campaigns and help our clients more effectively market to their target consumers

Become intimately familiar with MindgruveMacarta’s client roster and work with the Brand Manager team to identify opportunities for clients to expand into additional advertising opportunities

Review best practices, test ideas & insights related programmatic strategies

Attend industry events to ensure MindgruveMacarta remains at the forefront of Retail Media and paid search strategies and best-practices

Identify areas of opportunity for the teams to work better, faster, and smarter in order to present to MindgruveMacarta leadership

Investigate relevant advertising tools which can supplement or replace MindgruveMacarta’s existing software partners

Identify additional revenue opportunities for MindgruveMacarta via upselling additional capabilities or services

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Programmatic CampaignsAmazon DSPTrade DeskStack AdaptDigital MarketingMicrosoft ExcelPacvueIntentWiseSQL

Required

3-4 years of hands-on experience managing Programmatic Campaigns, Amazon DSP, Trade Desk, Stack Adapt, or other ecommerce platforms a plus

3-4 years of hands-on experience working with 3rd party platforms for management and/or reporting (i.e. Pacvue, IntentWise, etc.)

Strong understanding of Digital Marketing tenants and marketing journeys/funnels

Analytically minded & extremely detail oriented

Forward-thinking & eagerness to learn new things (platforms, channels, systems), willingness to ask questions, and work in a collaborative environment

Ability to self manage and adhere to deadlines in a fast paced environment

Experience with SQL a plus

Proficiency in Microsoft Excel (i.e. vlookup, filtering, pivot tables)

Strong business interpersonal skills, both written and verbal

Problem solving—comfortable diving in and conducting analysis to create out of the box solutions