thatgamecompany · 21 hours ago

thatgamecompany is hiring: Content & Creator Strategy Manager - SEA in Los A

Los Angeles, CA

Full-time

Remote

Mid, Senior Level

5+ years exp

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Responsibilities

• Creator Recruitment & Management: Establish and expand the creator community in SEA by continuously recruiting and streamlining the onboarding process for high-potential creators. Design and refine incentive plans to maintain creator engagement via both online and offline channels, fostering a thriving community.

• Platform Content Ecosystem Management: Strategize and manage a localized content ecosystem, define content directions for the creator community, and support high-quality content production to increase the quantity, quality, diversity, and impact of UGC.

• User-Generated Content (UGC) Expertise: Leverage deep insights into UGC dynamics, trends, and best practices to foster a thriving creator ecosystem that resonates with platform audiences and aligns with Sky's brand voice and objectives.

• Cross-functional Collaboration: Work closely with marketing, product, and localization teams to ensure creator activities align with the overall branding strategy and support the successful execution of campaigns.

• Data-driven Market Analysis: Analyze content performance and market trends to provide timely feedback on ecosystem strategy, optimizing creator engagement and content output.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Gaming Industry ExperienceUGC Ecosystem KnowledgeBilingual (English + SEA language)Platform Content AwarenessCross-cultural CommunicationSocial Media PlatformsContent Creation ExperienceCross-functional CollaborationNetwork in Gaming Communities

Required

5+ years of experience in content operations or creator management, with extensive knowledge of UGC ecosystems within Sky or similar social games.

Exceptional communication and cross-functional collaboration skills to drive the efficient execution of creator campaigns.

Strong awareness of local market trends and user preferences, with a deep understanding of Sky’s brand value, to guide creators in producing content that aligns with audience interests.

Familiarity with the SEA market and experience in cross-time-zone communication to effectively coordinate global resources.

Bilingual in English and a language of the SEA region is a must.

Preferred

Proficiency in using TikTok, YouTube, Instagram, and other content platforms, along with experience in cross-platform content operations and creator management.

Established relationships with local and global creators and influencers, with a demonstrated ability to quickly build a creator network.

Experience in content planning or original content production, with the ability to provide practical guidance to creators.