200+ applicants

Company

Korn Ferry · 18 hours ago

Growth Marketing Director, B2B SAAS

United States

Full-time

Remote

Director/Executive

$175K/yr - $190K/yr

7+ years exp

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Business Consulting and Services

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Responsibilities

Develop a GTM strategy that supports revenue and pipeline growth targets

Forecast impact of marketing campaigns on revenue and pipeline targets

Collaborate with senior leadership and commercial leadership to ensure alignment

Develop campaign strategy focused on Ideal Customer Profile (ICP), Persona, and Total Addressable Market (TAL) and customer journey.

Develop a campaign go-to-market (GTM) plan based on strategy.

Develop and drive integrated GTM campaigns to drive customer acquisition, engagement, and retention.

Collaborate with cross-functional teams to define campaign objectives, target audience, messaging, and KPIs.

Drive the campaign plan, ensuring everyone meets SLAs and adjusting as necessary.

Lead the development of campaign messaging, content, and creative assets.

Collaborate with the content marketing team to create compelling content, including articles, ebooks, case studies, videos, social content etc.

Partner with web and design teams to get campaign pages and creative assets live.

Drive the creation and optimization of landing pages, email campaigns, and other campaign assets.

Ensure the execution of marketing campaigns across multiple channels, including email, social media, digital advertising, and events is aligned with strategy.

Responsible for campaign performance and optimization to improve ROI and KPIs.

Compile regular reports on campaign performance, continuously assessing and reporting on the results of campaigns and implementing improvements as necessary.

Partner with product marketing, marketing operations and web teams to design, test, and evolve lead nurturing tactics and build a cohesive demand generation strategy.

Collaborate with the sales, product and customer success teams to ensure campaign strategy aligns with commercial needs.

Organize stakeholder meetings, set agendas, and keep stakeholders informed.

Lead the execution of marketing programs from start to finish, uniting a cross-functional sales and marketing team, leveraging internal support via the enablement team, and driving collaboration.

Work closely with digital media agencies to ensure campaigns are activated effectively and that agencies are working off the same strategy.

Analyze insights for campaigns.

Create monthly reporting decks shared with marketing and business stakeholders.

Conduct monthly reporting calls to business stakeholders by campaign.

Qualification

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B2B marketingSaaS productsMarketing campaignsData-driven decision-makingMarketing budgetsMarketing technology toolsProject managementAccount-based marketingSmartSheetsDOMOMarketoSalesforceAdobe AnalyticsBombora