31 applicants

Company

Principal Financial Group · 18 hours ago

Lead Activation Strategist

Des Moines, IA

Full-time

Remote

Senior Level

$77K/yr - $182K/yr

4+ years exp

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Financial ServicesInsurance

No H1B

Hiring Manager

Larry Twitty, Jr.

Insider Connection @Principal Financial Group

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Responsibilities

Execute marketing campaigns using high-quality, engaging content in various formats. This includes articles, infographics, webinars, videos, podcasts, and social media posts. Ensure all content is optimized for Conversion Rate Optimization (CRO), resonates with the target audience and meets brand expectations and strategic goals.

Apply content to multiple distribution channels to enhance content reach and visibility. This includes email newsletters, webinars, email journeys, social media platforms, guest posting, and strategic partnerships. Use creative thinking to identify new opportunities for content distribution.

Regularly analyze and report on content marketing performance using relevant metrics and analytics tools. Use insights to refine strategies, optimize content, and drive continuous improvement.

Collaborate with Marketing Operations and Data & Analytics teams to personalize content at scale, utilizing both internal and third-party data opportunities. This ensures content is strictly targeted to meet the outstanding requirements of our audience.

Collaborate closely with the Lead Nurture Strategist and cross-functional teams, including marketing, communications, sales, product development, and the Principal.com site.

Stay informed about industry trends, competitor activities, and new technologies. Use this knowledge to inform content strategies and maintain a competitive edge.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Marketing StrategyContent OptimizationCampaign ManagementCRO TechniquesContent Analytics ToolsContent Management SystemsMarketing Automation PlatformsCollaboration Skills

Required

Bachelor's degree or equivalent experience in Marketing, Communications, or a related field.

4+ years of experience in campaign management, preferably in a B2C environment.

Excellent communication and collaboration skills, to work effectively in a fast-paced, team-oriented environment.

A tenacious approach with the persistence to drive complex projects to completion.

Proficiency in standard methodologies for CRO and content optimization techniques.

Strong analytical skills and familiarity with content analytics tools (e.g., Google Analytics, SEMrush) and analytic dashboard tools (e.g., PowerBI).

Preferred

Experience with content management systems (CMS) and marketing automation platforms is a plus.

Benefits

Flexible Time Off (FTO) is provided to salaried (exempt) employees and provides the opportunity to take time away from the office with pay for vacation, personal or short-term illness.

Pension Eligible

Company

Principal Financial Group

Glassdoor

3.9

Principal Financial Group® is dedicated to improving the wealth and well-being of people and businesses around the world—helping more than 62M customers plan, protect, invest, and retire as of December 31, 2023.

Founded in 1879

Des Moines, Iowa, USA

10,001+ employees