Consumer Safety Technology ยท 18 hours ago
Paid Media Manager- Remote
United States
Full-time
Remote
Mid, Senior Level
$89K/yr - $115K/yr
5+ years exp
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Responsibilities
Campaign Execution & Optimization
Lead the implementation of paid search, display, social, and video campaigns, working closely with the team.
Participate in conducting research for keywords, ad copy, and target audiences to contribute to campaign success.
Budget Monitoring
Monitor the budget allocation for paid media campaigns, ensuring alignment with ROI and business goals.
Performance Analysis
Analyze marketing performance data to evaluate campaign effectiveness and identify areas for improvement.
Contribute to the preparation of marketing performance reports, including lead metrics (CPL, LTV) and insights.
Account Structure and Optimization
Collaborate with team members to provide input and execution on account structure, keywords, audience targeting, and budget optimization efforts.
Conversion Optimization
Participate in the planning and execution of A/B tests to enhance lead conversions, ROI, and overall campaign performance.
Collaborate with other teams to optimize landing pages for SEM campaigns.
Market Research
Conduct research on competitors and industry trends to identify opportunities for campaign enhancements.
Marketing Support
Assist in implementing marketing strategies and projects under the guidance of senior team members.
Data Presentation
Work cross-functionally with the Analytics team to present data findings in a clear and concise manner.
Qualification
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Required
A Bachelor's degree in Business Administration, Marketing, Advertising and/or a related field or a minimum of 5 years relevant experience in digital marketing or paid media.
Advanced understanding of digital marketing concepts and principles.
Strong analytical skills with the ability to work with marketing performance data.
Excellent communication skills, both written and verbal.
Eagerness to learn and stay up to date with the latest trends in digital marketing.
Ability to work collaboratively in a team environment.
Ability to meet deadlines under pressure.
Familiarity with Google Ads, Microsoft Ads, Meta Ads, Google Tag Manager, DSPs, LinkedIn Ads, TikTok, YouTube and other digital marketing platforms.
Preferred
Ad operations/tagging is a plus.
Experience managing in-house and managing an agency is a plus.
Benefits
Health Insurance
Dental Insurance
Vision Insurance
401(k)
Paid Holidays
Paid Time Off
Ongoing Professional Training online via Litmos
And more
Company
Consumer Safety Technology
Consumer Safety Technology (CST) is a leader in safety and detection products and services that help people live responsibly and make communities safer.
501-1,000 employees
Funding
Current Stage
Late StageLeadership Team
Tom Chess
Chief Operating Officer
C
Cara Whitley
Chief Marketing Officer
Company data provided by crunchbase
