dentsu · 22 hours ago
Customer Data Platform Manager - Remote
Texas, United States
Full-time
Remote
Mid, Senior Level
$94K/yr - $152K/yr
5+ years exp
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Responsibilities
You will lead client engagements by providing expertise around platforms, data strategy, audience analytics for cross-channel customer engagement, testing, and measurement
You will guide use case development to improve business KPI based on client goals, CDP functionality, data availability, and organizational readiness
You will define data taxonomy required to drive use cases based on a detailed understanding of clients online and offline data
You will conduct audience analyses using data attributes and business knowledge and develop audiences based on testing and targeting strategy
You will guide omni-channel activation and orchestration of audiences across partners such as Google, Facebook, ESP's, DSP's, ESPs, site and app platforms
You will partner with project managers to develop a detailed project plan and ensure quality of deliverables, and client expectations
You will lead analysts and work with other teams at Merkle to conduct the above activities
You will have experience with execution of digital campaigns in one or many channels including search, display, email, site, and mobile
You will have experience with CDPs/DMPs preferred
You have the ability to quickly ramp up on new technologies
You can summarize important findings/insights and make applicable recommendations
You can manage client expectations, delivery and provide expertise
Qualification
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Required
You will have a Bachelor's degree and/or Graduate degree in a related fields
You will have 5+ years of experience in digital analytics preferably at a digital agency/consulting/martech or adtech organizations
You will lead client engagements by providing expertise around platforms, data strategy, audience analytics for cross-channel customer engagement, testing, and measurement
You will guide use case development to improve business KPI based on client goals, CDP functionality, data availability, and organizational readiness
You will define data taxonomy required to drive use cases based on a detailed understanding of clients online and offline data
You will conduct audience analyses using data attributes and business knowledge and develop audiences based on testing and targeting strategy
You will guide omni-channel activation and orchestration of audiences across partners such as Google, Facebook, ESP's, DSP's, ESPs, site and app platforms
You will partner with project managers to develop a detailed project plan and ensure quality of deliverables, and client expectations
You will lead analysts and work with other teams at Merkle to conduct the above activities
You will have experience with execution of digital campaigns in one or many channels including search, display, email, site, and mobile
You have the ability to quickly ramp up on new technologies
You can summarize important findings/insights and make applicable recommendations
You can manage client expectations, delivery and provide expertise
Preferred
You will have experience with CDPs/DMPs preferred
Benefits
Medical
Dental
Vision
401(k) matching
Paid time off
Company
dentsu
We are dentsu.
10,001+ employees
Funding
Current Stage
Late StageTotal Funding
$24.88MKey Investors
Epiris
2012-07-12Acquired· by Dentsu ($5B)
1993-11-01Private Equity· $24.88M
Leadership Team
Dawn Rowlands
CEO Sub-Saharan Africa
Giulio Malegori
CEO, EMEA
Recent News
2023-06-20
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