Kforce Inc · 16 hours ago

Product Marketing Manager

Redmond, WA

Contract

Remote

Mid Level

4+ years exp

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Responsibilities

Drive content marketing ROB that will result in strong customer engagement; Purpose is to attract & retain customers by consistently creating and curating relative and valuable content with the intention of changing or enhancing customer behavior

Manage our digital marketing execution through asset management and custom development to support our web presence

Drive our events execution through appropriate standardization across geographies, including branding, audience-appropriate content, tools and instrumentation

Develop customer segmentation, targeting, and funnel management with our community team to create better connected engagement throughout our customer's purchase/usage journey

Manage multiple marketing programs of various sizes in scope from numerous partners simultaneously that require significant cross-functional collaboration

Partner with external partners and internal creative teams to identify marketing assets needs for marketing programs and manage the asset creation process end to end from ideation to production to reviews and execution

Qualification

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Education TechnologyMicrosoft 365Project ManagementCRM Software