Grantify US · 12 hours ago

Paid Media Specialist

United States

Full-time

Remote

Mid Level

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Responsibilities

Create and lead comprehensive paid marketing strategies across multiple platforms (Google, Meta, LinkedIn etc.).

Oversee the integration of Paid Media campaigns with broader marketing efforts such as SEO, email, and content.

Collaborate with the wider marketing team on the Paid Media budget.

Develop and implement creative ad strategies focused on growth and lead generation, ensuring campaigns are aligned with sales objectives and designed to convert prospects into customers.

Use advanced analytics tools to track performance, optimise campaigns, and deliver insights based on key metrics such as ROAS, CPL, and other KPIs.

Maintain strong relationships with ad platforms and third-party tools.

Stay ahead of the curve by exploring new ad platforms and emerging technologies to keep Grantify at the forefront of paid media innovation.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Paid Media CampaignsGoogle AdsMeta AdsLinkedIn AdsGoogle AnalyticsGoogle Tag ManagerAttribution ModelsBudget ManagementStakeholder ManagementCreative Ad StrategiesPerformance ReportingLead GenerationCross-Channel Marketing

Required

Extensive experience managing large-scale, multi-channel paid media campaigns with high budgets.

Advanced analytical skills, including proficiency with tools such as Google Analytics, Google Tag Manager, and attribution models.

The ability to think strategically, crafting long-term paid media strategies that align with business goals.

A strong track record in managing significant ad spend efficiently to maximise ROI.

Deep knowledge of major ad platforms (Google Ads, Meta Ads, LinkedIn, etc.) and associated tools.

Excellent stakeholder management skills, reporting to senior leadership and collaborating across departments to align paid media with broader marketing initiatives.

Proven track record in paid media management, leading large-scale campaigns across various platforms.

Demonstrated ability to develop innovative, growth-focused ad creatives that drive lead generation and sales rather than just clicks or brand awareness.

Expertise in analytics and reporting, with the ability to translate data into actionable insights.

Experience in managing budgets, agencies, and external partners, with a focus on driving performance.

Applicants must be based and have the right to work in the United States of America.