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Company

myGwork - LGBTQ+ Business Community · 1 day ago

Director of US Commercial Marketing

United States

Full-time

Remote

Director/Executive

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Responsibilities

Leading a US direct and matrixed marketing team to implement strategic and tactical marketing programs

Driving global demand generation and increasing win rate

Building positioning, messaging and content on multiple platforms

Establish and monitor metrics to ensure marketing strategies, programs, and activities are executed effectively and delivering impact

Establish and implement campaign channel strategy for outbound marketing with strong focus on leveraging digital channels

Work cross-functionally to develop and implement global content and campaigns

Implement standard work and communications to maintain global and regional marketing team alignment

Understand regional market dynamics to drive global marketing strategy

Develop messaging designed to drive adoption, promote best practices and address barriers

Write value propositions, positioning, and messaging

Write subject matter for core marketing and sales collateral

Drive creation of competitive differentiated positioning based on deep understanding of customers

Grow market visibility and improve therapy awareness

Qualification

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Commercial MarketingMarketing StrategyMarket ResearchDigital MarketingContent DevelopmentClinical Evidence UnderstandingCross-functional Collaboration

Required

Proven marketing strategist who can both lead and 'do'

Very keen writing, presentation and slide development skills

Solid understanding of clinical evidence

Ability to develop messaging for the field organization

Experience in driving patient adoption and generating revenue

Experience in increasing sales through successful marketing

Ability to partner effectively with key opinion leaders and clinicians (interventional cardiologists, surgeons, critical care physicians, and heart failure cardiologists)

Experience in leading a US direct and matrixed marketing team

Experience in driving global demand generation and increasing win rate

Ability to build positioning, messaging and content on multiple platforms

Ability to establish and monitor metrics to ensure marketing strategies, programs, and activities are executed effectively and delivering impact

Experience in establishing and implementing campaign channel strategy for outbound marketing with strong focus on leveraging digital channels

Ability to work cross-functionally to develop and implement global content and campaigns

Experience in implementing standard work and communications to maintain global and regional marketing team alignment

Understanding of regional market dynamics to drive global marketing strategy

Ability to develop messaging designed to drive adoption, promote best practices and address barriers

Ability to write value propositions, positioning, and messaging

Ability to write subject matter for core marketing and sales collateral

Ability to drive creation of competitive differentiated positioning based on deep understanding of customers