TE Connectivity · 19 hours ago
Director Integrated Marketing
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Responsibilities
Generate customer demand and loyalty by developing, deploying and measuring the results of clear and compelling product marketing programs for both new product introductions (NPIs), legacy product promotions and technology solutions.
Act as the assigned product lines Marketing representative and collaborate closely with this group (understand portfolio strategy, participate in staff calls, collect & share insights that feeds business strategies, etc).
Communicate with Product Managers on key product development and updates to develop an effective go-to-market strategy.
Achieve greater customer engagement and business growth through the use of data and strategic capabilities.
Collaborate with Sales Team to identify market trends and the competitive landscape, support Customer Focus Teams initiatives and ensure appropriate focus of the team through resources and planning.
Ensure all market-facing communications deliver clear, compelling, differentiated messages that drive customer engagement and response.
Gatekeeper of TE’s brand.
Drive creativity and differentiation through our look & feel aligned to TE brand charter.
Responsible for Account Specific, Account Base Marketing and Integrated Marketing programs.
Lead/critical contributor to commercial elements of acquisition integration (M&A).
Create, implement and measure the impact of marketing programs leveraging all marketing channels - advertising, public relations, digital / social media, collateral and events.
Attend ICT major tradeshows globally and provide support and strategic input for company events including trade shows, exhibitions, webinars, customer events and internal company events.
Define, measure and report on the return of all demand marketing activities and investments.
Manage assigned budget in line with plan.
Qualification
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Required
12+ years of experience in integrated and product marketing with 5+ years in leading global teams
Experience in B2B marketing including creative agency management, messaging and value proposition development
Experience in campaign and product marketing, branding, digital and partner development
Preferred direct/indirect experience in product management including P&L ownership, research and other commercial aspects
Experience with creating and managing project plans for various marketing and event activities
Technical writing experience, with an emphasis on translating complex technical information into clear and concise value propositions
Ability to assess risk and adapt the course of action to meet schedules and resolve problems
Analytical competency and ability to work with data
Excellent project management skills including managing multiple, complex projects simultaneously
Proven experience in interacting with senior management and executives with an ability to change thinking and gain acceptance from others
Strong communication skills
PowerPoint, Excel proficiency
Self-starter, entrepreneurial in nature, fearless as to any marketing challenge
Able to effectively collaborate with internal and external stakeholders
Able to collaborate with marketing colleagues and peers around the world
Proven ability to work under pressure and with tight deadlines
Master’s degree
Benefits
Comprehensive benefits package including health insurance
401(k)
Disability
Life insurance
Employee stock purchase plan
Paid time off
Voluntary benefits
Company
TE Connectivity
TE Connectivity is a company provides engineered electronic components, network solutions, specialty products, undersea telecommunication.
H1B Sponsorship
TE Connectivity has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (78)
2022 (99)
2021 (87)
2020 (77)
Funding
Current Stage
Public CompanyTotal Funding
$850M2024-07-30Post Ipo Debt· $350M
2023-01-30Post Ipo Debt· $500M
2007-06-22IPO· nyse:TEL
Recent News
2024-04-24
Company data provided by crunchbase