59 applicants

Company

Traceable · 16 hours ago

Product Marketing Director

United States

Full-time

Remote

Director/Executive

5+ years exp

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Artificial Intelligence (AI)Cyber Security

H1B Sponsor Likely

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Responsibilities

Research and define our enterprise buyer and user personas, their specific needs, pain points, and goals that we can help address.

Research, document, and operationalize particular customer use cases and problems that Traceable AI solves.

Define and continually re-evaluate the key value drivers which differentiate Traceable AI in the market.

Develop and implement GTM strategies and campaigns in partnership with sales, growth, digital, and content marketing.

Develop product marketing collateral such as website pages, blogs, white papers, webinars, demos, videos, decks, and data sheets supporting the buyer's journey communicating the value of Traceable AI.

Participate and contribute to field and industry events as a Traceable AI evangelist and thought leader.

Develop and deliver product, market, and industry-specific enablement to the Traceable AI sales team and partners.

Create campaign messaging and content as required to support ongoing marketing initiatives.

Own competitive analysis working with customers, product team, CS team, and performing independent external research.

Abstract and create value propositions and collateral into core messaging of key technical integrations, partnerships and channel.

Enable sales and partner teams.

Produce customer references including customer case studies and webinars that help to demonstrate the value of Traceable AI for our customers. working with customers.

Develop relationships with analysts and regularly brief them about Traceable AI’s unique value proposition.

Define and lead market research projects into specific market segments.

Document and demonstrate Traceable AI value in analyst market research reports.

Participate and support win/loss analysis to understand why we win, where we win, who to target, and what to avoid.

Research and track overarching market trends and patterns.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Product MarketingAPI SecurityCloud Native TechnologiesSales Collateral DesignMarket ResearchData-Driven Decision MakingSelf-Directed Work

Required

5+ years of experience in product marketing with at least 3+ years experience in API/Application security.

Experience designing sales collateral based on sales conversations, sales calls, product interviews, user interviews, market research, and your own experience.

Familiarity with Cloud Native technologies, API development a plus.

Excellent communications skills to explain and translate complex technical concepts into simple and intuitive communications.

Able to coordinate across many teams and iterate and deliver in a fast-moving startup environment.

Proven experience being self-directed and working with minimal supervision.

Data-driven, use data to measure results and inform decision making and strategy development.

Benefits

Competitive compensation

Early stage equity so when Traceable succeeds, you do too

Flexible paid time off

Paid parental leave

Best-in-class health benefits including a One Medical membership

Flexible Spending Account (FSA)

Employee Assistance Program (EAP)

Remote home office setup

Monthly internet reimbursement

401(K)

Company

Traceable

Traceable is an API security company that helps to mitigate risks and optimize the value derived from their APIs for customers.

Founded in 2018

San Francisco, California, USA

51-200 employees

https://www.traceable.ai

H1B Sponsorship

Traceable has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2023 (2)

2021 (1)