Cro Metrics · 9 hours ago

Marketing Content Specialist

United States

Full-time

Remote

Mid Level

$65K/yr - $75K/yr

3+ years exp

Maximize your interview chances

AnalyticsMarketing

Growth Opportunities

Hiring Manager

Jillian Adams SPHR, SHRM-SCP

Insider Connection @Cro Metrics

Discover valuable connections within the company who might provide insights and potential referrals.
Get 3x more responses when you reach out via email instead of LinkedIn.

Responsibilities

Develop and produce high-quality content aimed at increasing brand awareness, fostering audience engagement, and generating leads with a focus on three key areas

50% content writing - Both long and short form across channels

25% campaign execution and management - Own and execute lifecycle and social campaigns for our growth marketing agency

25% BD support - Maintain and evolve HubSpot and other BD and CRM engagements and supporting tools

Work collaboratively with the marketing team to support the Director of Marketing in developing and executing various marketing initiatives

Content creation of lead magnets, webinars, and various co-marketing materials

Collaborate with the SMEs and Senior Leadership Team to plan, write and implement thought leadership content that drives traffic, engagement, and lead generation

Design and produce, with assistance from the design team, compelling visual graphics for use across digital and print platforms, including social media, websites, email campaigns, marketing collateral

Collaborate with the Director of Marketing and Senior-Led Selling Team to develop concepts and strategies for campaigns

Develop and manage content calendars, produce marketing materials, social posts, email campaigns, and case studies

Oversee content creation, scheduling, and community engagement on LinkedIn

Design audience segments and personalized messaging for engagement in email campaigns

Track and analyze campaign metrics for optimization

Maintain a library of visual assets for branding consistency

If you are excited about growth, you will have access to experiences and resources.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

B2B marketing experienceDigital content writingCampaign executionHubSpotFigmaWordPressData analysisContent calendar managementEmail campaignsPerformance monitoringVisual graphics design