Associate Director, Analytics @ dentsu | Jobright.ai
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dentsu · 5 hours ago

Associate Director, Analytics

positionNew York, United States
timeFull-time
remoteRemote
seniorityDirector/Executive
money$94K/yr - $152K/yr
date6+ years exp
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Responsibilities

You will implement overall media measurement strategy on behalf of clients, including reporting, measurement, learning agendas, and test design
You will understand core client challenges, and develop relevant measurement frameworks that outline measures of success, in-flight optimization levers, and learning priorities
You will work with internal and client teams to identify needs and analytics opportunities, developing tools, dashboards, and techniques to optimize media performance
You will guide the creation of reporting through automated processes, consolidating data from many sources into a cohesive view of performance
You will improve the quality of reporting by creating easy to follow weekly or monthly visual dashboards that important partners will use to make informed decisions
You will ensure understanding between daily analytics support and approved measurement frameworks
You will prepare and deliver executive-level presentations for internal and external audience
You will participate in team-wide culture of learning by staying current on current industry trends, developments in methodologies and technologies

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Media Measurement StrategyAnalytics ExperienceDigital PlanningBuyingData from Digital Media PlatformsGoogle AnalyticsDatoramaTableauGoogle Data StudioDigital TaggingMarketing Mix ModelingKPI DiscoveryExecutive-Level PresentationsReport AutomationDashboard CreationCulture of Learning

Required

6+ years relevant Media or Analytics experience in an agency environment
Bachelor's Degree is required, preferably in a quantitative field (statistics, economics) or with relevant coursework
Understand digital planning and buying, with a focus on standard media metrics
Experience with data from digital media platforms (e.g. DCM, SA360, TTD, FB, etc.)
Demonstrate understanding of digital tagging, tracking, QA, and maintenance
Knowledge of Google Analytics/Omniture
Knowledge of Datorama, Tableau, Google Data Studio, or similar dashboard products
Knowledge of digital attribution methods, marketing mix modeling, measurement frameworks, KPI discovery, tracking implementation

Benefits

Discretionary incentive compensation
Medical
Dental
Vision
401(k) matching
Paid time off
Other benefits

Company

dentsu

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3.7
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We are dentsu.
dateFounded in 1968
location
London, England, GBR
people-size10,001+ employees
web-link
https://www.dentsu.com

Funding

Current Stage
Late Stage
Total Funding
$24.88M
Key Investors
Epiris
2012-07-12Acquired· by Dentsu ($5B)
1993-11-01Private Equity· $24.88M

Leadership Team

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Dawn Rowlands
CEO Sub-Saharan Africa
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Giulio Malegori
CEO, EMEA
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Recent News

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