dentsu · 22 hours ago

Associate Director, Mobile App Marketing

New York, United States

Full-time

Remote

Mid Level

$68K/yr - $110K/yr

4+ years exp

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Responsibilities

Develop and author overall team strategy and approach to mobile app campaign management, in cooperation with VP/Director of Mobile App and the Performance Marketing Teams.

Lead growth marketing strategies, planning, execution, campaign management, and performance-based measurements (including subscription funnel data) for the Shift mobile app to boost installs, users, and revenue.

Use fluency and expertise in implementation of all aspects of multi-channel marketing including SEM, Apple App Store, and paid advertising through mobile networks, influencer campaigns, AdWords, YouTube, Instagram, Facebook, and other platforms, using audience and device targeting, remarketing, conversion tracking, display, and other tactics.

Measure campaign success, providing performance analysis on all mobile marketing campaigns, iterating to optimize performance and results based on data and insights

Engage with clients' business by gaining an understanding of their goals, industry dynamics, and the external economic landscape. Additionally, takes the time to learn about their business model, current performance, and what defines success for them.

Qualification

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Mobile App MarketingMulti-channel CampaignsPerformance MarketingGoogle AnalyticsSEMPaid AdvertisingSocial Media MarketingClient EngagementData AnalysisMobile App MetricsApp Analytic ToolsMarket DevelopmentAudience TargetingRemarketingConversion Tracking

Required

4+ years of experience with portion of time dedicated to managing Mobile App performance marketing campaigns

Experience delivering customer acquisition growth and optimization across all main mobile app metrics

Knowledge of Mobile App space, performance marketing, market development and trends

Experience with how Mobile App intersects across channel teams - Paid Search / SEM, Display Media, Paid Social, SEO, Affiliate, Social and Attribution

Hands-on experience leading app analytic tools like Google Analytics, Adjust, Localytics, SensorTower or others

Broad range of experience managing across industries and direct response/branded campaigns