BeyondTrucks · 15 hours ago
Head of Marketing
San Francisco Bay Area
Full-time
Remote
Director/Executive
5+ years exp
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Responsibilities
Develop and execute a multi-channel demand generation strategy tailored to the logistics sector or transportation functions in large private fleets;
Leverage your understanding of transportation / fleet operations, ERP systems, or accounting software to create compelling marketing campaigns
Implement Account-Based Marketing (ABM) strategies
Optimize our website and SEO for industry-specific keywords
Develop a strategic plan for BeyondTrucks’ presence at tradeshows and events
Craft thought leadership content that addresses the unique challenges of our target market
Own and continuously improve key metrics: lead quantity, lead quality, and cost per lead
Support our In-House Marketing Development Representative (MDR) team with tools and content for their outreach effort
Create sales enablement materials that resonate with decision-makers with customers and sales teams with complementary technologies
Foster cross-functional partnerships with Sales and Product teams to ensure alignment on industry trends and customer needs
Conduct in-depth market research on the trucking, transportation software, ERP, and accounting software landscapes
Analyze marketing data to optimize campaigns for our niche audience
Develop KPIs that reflect the unique sales cycles and decision-making processes in the transportation industry
Qualification
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Required
5+ years of experience in Enterprise SaaS demand generation with a proven track record of success.
Experience with Account-Based Marketing (ABM) and Challenger Sales methodologies.
Strong understanding of SEO best practices and content marketing strategies.
Experience managing and executing marketing campaigns across various channels, including social media, email marketing, and tradeshows.
Proven ability to develop and manage relationships with key partners and influencers.
Excellent analytical (quantitative) skills and experience working with marketing automation tools.
Strong written and verbal communication skills.
Ability to work independently and manage multiple priorities in a fast-paced environment.
In-depth knowledge of marketing in enterprise software, ERP systems, accounting software, or the transportation / trucking industry.
Proven ability to develop marketing strategies that resonate with our target audience.
Experience in building and nurturing channel partnerships.
Proficiency with CRM and marketing automation tools.
Strong data analysis skills, with the ability to derive insights from marketing engagement and customer data.
Financial acumen to understand and communicate the ROI of transportation technology solutions.
Preferred
Passion for the transportation and logistics industry (a plus).
Passionate about leaving a mark in the transformation in the transportation and logistics industry through technology.
Hands-on leader comfortable with the dynamic nature of a fast-growing startup.
Results-driven with a history of exceeding targets in niche B2B markets.
Adaptable problem-solver, able to navigate the unique challenges of marketing to the trucking industry.
Strong relationship-builder, capable of engaging with everyone from fleet managers to C-suite executives.
Entrepreneurial spirit with a drive to scale a business in a traditionally conservative industry.
Company
BeyondTrucks
BeyondTrucks helps fleets eliminate hidden process costs using smart automation and smart data across operations, finance, and people. WE ARE HIRING!
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Kay Makishi
Chief Growth Officer
Company data provided by crunchbase
