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Company

PureCars · 8 hours ago

Director of Advertising Operations

United States

Full-time

Remote

Director/Executive

5+ years exp

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AutomotiveService Industry

Work & Life Balance

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Responsibilities

Own the ad set templates and assets and continuously work to improve them

A/B testing to improve ad assets

Compliance considerations of omnichannel assets

Using data to power decision making

Product and feature ideation

Recommendations on improvement of Ad Set Collections, Ad Builds, Templates, Creative Assets (Using PureCars proprietary tools such as AdBuiler, FeedBuilder, Incentives Manager)

Following through with the complete product cycle (spec creation, performance analysis, reiteration, etc)

Act as primary stakeholder with our technology partner and the Subject Matter Expert on PureCars ad builds

Maintain an in-depth understanding of our commitment to OEM and Automotive compliance guidelines

Provide recurring feedback to external (vendor) and internal (Account Manager, Performance Strategists, Product, and Development teams) partners to further the refinement of our AdBuilder product offering, in pursuit of automation and client-desired features/functionality

Manage Ad Operations team to ensure accurate and timely delivery of new client ad builds, existing client rule changes, deployment of global updates as requested by clients/OEMs

Manage Incentives team to ensure accurate and timely deliver of dealer offers across our client base every month throughout our product suite

Manage creative team to ensure high standards are met for clients and we can create scalable and effective creative

Support and Q/A account builds while collecting and understanding creative and technical specifications to provide solutions at scale

Oversee the compliance process to ensure on time trafficking of dynamic creative

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Advertising automation solutionsDynamic omnichannel campaignsDigital media campaign managementSkaiMarinFluencyDCOGoogleMetaAmazonDSPsAdobe SuiteData analysisExcel/SheetsURL structuresTagging solutionsAutomotive expertiseAd copywritingA/B testingPerformance analysis

Required

Significant experience in advertising automation solutioning, covering creative asset creation / trafficking, dynamic omnichannel campaigns (paid search, performance max, VA'S, programmatic display, online video, OTT, paid social, AIA, etc).

Proficiency in systems like Skai, Marin, Fluency, or similar.

Experience with DCO.

Deep understanding of Google, Meta, Amazon and DSP's along with URL structures and tagging solutions.

Understanding of the Adobe Suite and has demonstrated leveraging this knowledge to further out-of-the-box tools to make their team more efficient.

Ability to analyze data from search engines, analytics packages, and internal data and make actionable decisions and recommendations.

Detail oriented while possessing the ability to manipulate large, multi-faceted data sets in Excel/Sheets through advanced tactics.

5+ years experience in digital media campaign management.

Ability to learn and adapt and in a rapidly-changing environment.

Preferred

Automotive expertise and ad copywriting experience a plus.

Benefits

Rich Benefits Plans - Health, dental, vision, 401(k), paid parental leave, and more!

Open PTO Policy - Take what you need, when you need it.

Work From Anywhere - From home, the beach, or your favorite coffee shop. Work where you want to!

Radical Transparency - All employees have direct access to our executive leadership, whether in recurring town halls or direct conversation and mentorship.