myGwork - LGBTQ+ Business Community · 20 hours ago

Manager, Integrated Marketing Communications

Brea, CA

Full-time

Remote

Mid, Senior Level

$110K/yr - $130K/yr

7+ years exp

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Responsibilities

Develop and execute global integrated marketing communications plans for specific solutions, that can be customized to deliver impact at regional levels, aligning with Beckman Coulter Diagnostics' strategic priorities.

Own the IMC workstream within the New Product Launch Excellence Process.

Utilize segmentation and voice of customer insights to map out the customer journey across various channels.

Lead the creation and production of high-value, customer-facing materials designed to leverage clinical evidence and drive thought leadership.

Qualification

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MarketingScientific Industry ExperienceDigital MarketingContent Management SystemsMarketing AutomationGoogle AnalyticsCustomer Journey MappingAnalytical JudgmentContinuous ImprovementStrategic Execution

Required

Bachelor's degree in marketing, communications, journalism, English, business, science or related field with 9+ years of related experience OR Master's degree and 7+ years of related experience

Experience in a scientific industry (healthcare, IVD, Medical Device, Life Science, or other scientific fields) or other highly-regulated industry.

Proven experience leading cross-functional projects in a matrixed global organization or agency experience.