Native Pet · 7 hours ago

VP of Acquisition & Media

St Louis, MO

Full-time

Remote

Director/Executive

7+ years exp

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Kelsey L.

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Responsibilities

Lead and Optimize Performance Marketing: Direct and enhance all performance marketing initiatives across key digital platforms (e.g., Meta, Google, TikTok) to accelerate customer acquisition and revenue growth.

Expand into New Channels: Strategically test and scale emerging media channels, including YouTube, Connected TV, and Linear TV, to drive our omni-channel expansion and reach new audiences.

Leverage Consumer Insights: Gather and synthesize consumer insights from multiple data sources to inform high-impact creative concepts that resonate with target audiences.

Drive Creative Innovation: Develop and execute the creative strategy and briefing process for all paid media assets, ensuring collaboration with creative and content teams to align messaging with performance objectives.

Enhance Attribution and Measurement: Establish advanced measurement frameworks to track platform-specific performance and innovate omni-channel attribution methods for channels with limited direct attribution. Use insights to continually optimize spend and align with broader business goals.

Align Budgets and Targets: Collaborate closely with e-commerce and brick-and-mortar leaders to coordinate budget allocation, P&L targets, and marketing objectives that drive both online and offline growth.

Integrate Campaigns Across Teams: Partner with the brand marketing team to synchronize on campaign strategies, product content, and new product launches, ensuring cohesive messaging and maximizing impact across all channels.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Performance MarketingAcquisition MarketingCreative StrategyOmni-Channel MarketingData-Driven Decision MakingAd Spend ManagementMulti-Channel ExperienceConnected TV BuyingLinear TV BuyingMMM ToolsConsumer InsightsPet Industry Knowledge

Required

Proven track record sustainably scaling ad spend for a high growth DTC focused brand who has grown into an omnichannel consumer business.

7+ years of experience in performance marketing, with expertise in acquisition marketing across multiple channels (Meta, Google, TikTok, YouTube, CTV, Linear TV)

Experience buying connected & linear TV; familiarity with Tatari preferred

Experience working with MMM tools (preferably Haus or something similar)

Strong expertise in creative strategy, particularly in deriving insights, crafting creative tests based on those insights, and scaling findings throughout creative & channel strategy

Proven experience scaling customer acquisition efforts, managing multi-million-dollar budgets, measuring impact (both direct attribution & modeled impact)

Strong analytical skills with a data-driven approach to decision-making.

Experience collaborating with creative teams to produce performance-driven assets.