RoofMarketplace · 7 hours ago
Marketing Communications Manager
United States
Full-time
Remote
Senior Level
$75K/yr - $130K/yr
7+ years exp
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Responsibilities
Develop marketing materials that support business initiatives, including presentations, product brochures, advertisements, and promotional campaigns.
Create, launch, track, and manage lead-generation campaigns to maximize reach and impact.
Analyze campaign effectiveness and recommend budget allocations to ensure optimized spending and ROI.
Oversee and optimize marketing efforts across digital and traditional channels to effectively reach target audiences.
Maintain and enhance our WordPress website, applying SEO best practices to drive site performance and usability.
Manage social media presence on relevant platforms, including content creation, scheduling, and engagement to build brand loyalty and increase customer interaction.
Develop, implement, and enforce brand standards and messaging across all communications to ensure a cohesive brand identity.
Create public relations strategies to enhance brand visibility and reputation.
Collaborate with internal teams to align marketing efforts with organizational goals and streamline communication workflows.
Track, analyze, and report on the performance of marketing campaigns and activities, using dashboards and CRM systems to maintain data quality and adhere to department procedures.
Allocate resources effectively and prioritize tasks to meet strategic objectives.
Remain informed of industry trends and apply innovative strategies to stay competitive.
Monitor and evaluate marketing trends and best practices to identify growth opportunities.
Develop thought leadership content, including blog posts, white papers, and industry presentations, to position the company as an authority in relevant markets.
Collaborate with an event coordinator to develop event strategies that align with corporate objectives, and oversee event execution.
Secure and manage speaking engagements (panels, conferences, webinars, podcasts) to enhance thought leadership and establish market presence.
Oversee industry memberships and participate in committees and boards to foster strategic relationships.
Qualification
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Required
Bachelor's degree in Marketing, Communications, Business, or a related field.
7+ years in marketing, communications, or related roles, with proven experience in managing multi-channel marketing campaigns
Experience in restoration, Insurtech, construction, or roofing
Self-sufficient and confident in their abilities across various areas like campaign management, brand strategy, and reporting
Demonstrated experience in content development and thought leadership initiatives (e.g., blogs, white papers, etc.)
Proficiency with web content management (ideally WordPress), CRM systems and marketing automation tools
Comfortable researching, learning and implementing new marketing technologies
Strong project management skills, including the ability to manage budgets, timelines, and multiple projects simultaneously
Excellent written and verbal communication skills
Ability to analyze marketing performance metrics and report on outcomes
Capable of working independently and managing a wide variety of marketing tasks with minimal oversight
Company
RoofMarketplace
RoofMarketplace is an online marketplace platform specifically targeting the property services market.
11-50 employees
Funding
Current Stage
Early StageTotal Funding
$6.1MKey Investors
Sandalphon Capital
2022-07-27Series A· $5M
2021-07-01Seed· $1.1M
2021-06-01Debt Financing· Undisclosed
Leadership Team
Tim Rochman
Chief Revenue Officer
Company data provided by crunchbase
