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Company

Bobbie · 7 hours ago

VP, Growth

Bodega Bay, CA

Full-time

Remote

Director/Executive

15+ years exp

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BabyFood and Beverage

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Responsibilities

Develop and execute comprehensive growth strategies, with a strong focus on ecomm and direct-to-consumer channels

Keen understanding of the intentionality of our product in our category, and is able to apply the power of customer loyalty and organic growth as core to our strategy

Establish clear KPIs and metrics to track and evaluate the effectiveness of ecommerce initiatives and digital marketing channels to ROI goals

Identify emerging trends and technologies in the ecommerce space to ensure a competitive advantage with a test & learn mindset

Identify and capitalize on new market opportunities

Analyze market trends and consumer behavior to inform strategic decisions

Drive new customer revenue growth through the development and execution of effective growth marketing and sales strategies for all digital channels (Affiliate, Paid Search, Paid Social, Paid Influencers, CTV, Podcasts, Media Buys)

Drive existing customer revenue growth through the development and execution of retention strategies to maximize LTV

Drive the campaign calendar alongside marketing product launches to ensure a consistent focus on new revenue growth

PNL management from revenue to media expenses including forecasting

Own the data & customer analytics setup to easily make data driven decisions to maximize LTV, product journeys, attribution modeling, and understand incrementality

Collaborate with internal stakeholders: UX Creative Marketing to enhance website performance and optimize user journeys

Conduct regular audits and analysis of website performance, identifying new technologies and customer experience improvements and implementing

Foster a culture of continuous experimentation and optimization in DTC channels

Lead and mentor a high-performing team fostering a culture of collaboration, growth, innovation, and continuous improvement

Set performance goals, provide feedback, and ensure the team has the necessary resources to achieve objectives

Identify talent gaps, recruit top talent, and implement training and development programs to enhance team capabilities

Develop deep partnerships across our executive team to execute a comprehensive growth strategy powered by a powerful brand and an omni channel presence

Develop and maintain strategic partnerships with external vendors, agencies, and technology partners

Collaborate with vendors to enhance ecommerce capabilities, leveraging new technologies to drive innovation

Negotiate contracts, manage vendor relationships, and ensure proper SLAs are met

Be a team player, while only on the market for less than three years Bobbie is the third largest integrated formula brand

Take on gray areas of the business at the executive level that require oversight & management

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Ecommerce strategyDigital marketingData analyticsMarket analysisCRM systemsMarketing automationPerformance marketingVendor managementRetail experienceCPG experienceEquivalentRecruitmentContinuous improvementStrategic thinking

Required

15+ years of experience within the Retail and CPG industries, with extensive experience in DTC

10+ years in leading teams, including direct and indirect reporting relationships with technology, performance marketing and data/analytics teams.

Proven track record of driving significant business growth and market expansion, particularly in DTC channels

Strong analytical and strategic thinking skills

People-focused leader, adept in identifying & developing top talent and building high-performance teams that increase productivity, improve performance across business functions, and drive bottom-lines

Experience with CRM systems, marketing automation, and data analytics tools

While position is remote, ability to travel regularly for team offsites and business meetings as necessary.