28 applicants

Company

Testlio · 10 hours ago

Product Marketing Manager

United States

Full-time

Remote

Senior Level

5+ years exp

Maximize your interview chances

Developer ToolsMobile

Growth Opportunities

H1B Sponsor Likely

Hiring Manager

Vanessa Alcorta

Insider Connection @Testlio

Discover valuable connections within the company who might provide insights and potential referrals.
Get 3x more responses when you reach out via email instead of LinkedIn.

Responsibilities

Shape the positioning, messaging, and go-to-market strategies for our quality testing solutions.

Develop an ideal customer profile for all our solutions

Develop and refine product positioning, value propositions, and messaging to align with ideal customer profiles and target customer segments.

Create content for sales enablement, media, and prospective customers on Testlio offerings and platform components.

Conduct thorough market research to understand customer needs, the competitive landscape, and emerging trends in the procurement industry.

Monitor competitor activities and develop strategies to differentiate our solutions. Issue regular communications to the organization to help us understand and win against the competition.

Ensure consistency of product messaging across all channels and touchpoints.

Gather and analyze customer feedback to shape product development and enhance marketing initiatives.

Develop customer stories and case studies to demonstrate the value of our products in real-world applications.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

B2B product marketingGo-to-market strategiesMarket researchCompetitive analysisCustomer segmentationMessaging developmentProject managementVisual communicationSales enablement contentCustomer feedback analysisCross-functional collaboration

Required

5+ years experience in B2B product or solutions marketing, preferably in a startup or fast-paced environment.

Experience developing product and company messaging, including different variations of messaging for different audiences.

Proven track record of developing and executing successful go-to-market strategies.

Excellent written and verbal communication skills, with the ability to translate technical concepts into clear, compelling messages.

Expertise in crafting stories and supporting these with visual communication via presentations and other marketing artifacts.

Experience with market research, competitive analysis, and customer segmentation.

Ability to work collaboratively across teams and manage multiple projects simultaneously.

Eagerness to take ownership and ability to thrive in a fast-paced, remote environment.

Company

Testlio

Glassdoor

4.2

At Testlio, we test your products and uncover issues before your customers do. We are fast, scalable and focused on quality.

Founded in 2012

San Francisco, California, USA

201-500 employees

http://testlio.com

H1B Sponsorship

Testlio has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2022 (2)