McGraw Hill · 16 hours ago

Associate Director of Marketing, Secondary Literacy

Chicago, IL

Full-time

Remote

Senior Level

$87K/yr - $150K/yr

5+ years exp

Maximize your interview chances

E-LearningEdTech

No H1B

Insider Connection @McGraw Hill

Discover valuable connections within the company who might provide insights and potential referrals.
Get 3x more responses when you reach out via email instead of LinkedIn.

Responsibilities

Lead development of product marketing strategies aligned with revenue, product, and customer goals

Champion the voice of the customer, including personas, market insights, and competitive landscape, in business decisions

Optimize in-market product performance with clear metrics and lifecycle-aligned strategies

Collaborate with Product Management to identify gaps and opportunities for ongoing product development

Create effective go-to-market strategies, including customer segmentation, positioning, pricing, and distribution

Develop sales enablement tools, lead annual marketing plans, and drive national marketing efforts for the product line

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Product Marketing StrategiesK-12 Education Market KnowledgeGo-to-Market StrategiesCustomer SegmentationCompetitive PositioningPricing StrategiesNew Product DevelopmentSales Enablement ToolsAnalytics-Based Decisions

Required

Bachelor’s degree in marketing, communication, or related field

5+ years of 6-12 literacy marketing experience

Successful track record of partnering closely with a Sales-driven organization to achieve revenue, usage, and satisfaction targets

Delight in the numbers and a passion for making analytics-based decisions

Some travel required, up to 25% during pockets of the year

Preferred

Experience with designing and executing effective go-to-market strategies as well as experience with segmentation, positioning, pricing, and new product development practices is a plus

Benefits

An annual bonus plan may be provided as part of the compensation package, in addition to a full range of medical and/or other benefits, depending on the position offered.