Real Chemistry · 8 hours ago

Senior Manager, Media Activation (Programmatic & Publisher Direct Media Buying)

United States

Full-time

Remote

Mid, Senior Level

$72K/yr - $95K/yr

3+ years exp

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Health Care

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Responsibilities

As part of an integrated team, support several client engagements of varying sizes in a fast-paced agency environment within the health/wellness/pharma industry and be part of an internal ecosystem that provides clients with digital expertise and innovation

Act as day-to-day programmatic and publisher direct buying lead across several healthcare accounts, as part of an integrated team

Responsible for the execution of campaign planning, setup, creation, optimization and management

Leverage your knowledge of the healthcare media landscape to manage the RFP/RFI process with vendors

Build close partnerships with media partners and have experience with direct buying processes (IOs, tags, custom contracts etc.)

Help up-level Real Chemistry’s capabilities contributing to agency POVs, case studies, internal knowledge sharing opportunities and cross-channel learning

Provide proactive recommendations on campaign results, industry trends and innovation, and competitive pressures to keep clients informed and manage programs upon best practices of programmatic media

Support tactical planning and in-platform execution in a timely fashion acting as the subject matter expert in your discipline(s). Handle requests promptly to keep campaign activation and execution agile, nimble and fast

Manage multiple client engagements of varying sizes in a fast-paced environment, within the health/wellness/pharma industry and be part of an internal ecosystem that provides clients with digital expertise and innovation

Demonstrate a passion for healthcare, digital and communications to help spot opportunities for the client to achieve greater success for their business and brand, reach a broader audience and use all the tools at their disposal

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Programmatic campaignsPublisher direct buysProgrammatic DSPsData audience planningCross-channel media planningMicrosoft ExcelData analysisHealthcare experience

Required

3-5+ years paid media experience managing programmatic campaigns and/or publisher direct buys

Proficient in programmatic DSPs like The TradeDesk, Google DV360, Viant/Adelphic and Pulsepoint as well as platforms like Prisma, DoubleVerify DCM, etc.

Strong organizational, writing, and efficient communication skills (both internally and externally)

Experience leveraging data for audience planning

Ability to act independently and manage assigned account(s) while also contributing to new business development

Familiarity with major data providers and a curiosity about targeting solutions

Working knowledge of Microsoft Excel, including formulas, pivot tables, etc.

Experience with analyzing data, highlighting trends, and recommending optimizations based on those findings