Real Chemistry · 8 hours ago

Director, Social Media

United States

Full-time

Remote

Director/Executive

$130K/yr - $160K/yr

7+ years exp

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Health Care

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Responsibilities

Act as the day-to-day social media lead across multiple healthcare accounts as part of an integrated team; Advise on the execution of social media analytics, multichannel content development and distribution, paid social media counsel and campaign strategy, influencer activations (through partnership), integrated activation coordination and results reporting for several clients.

Nurture and maintain in-depth knowledge of social media platforms and trends to guide account teams and help Real Chemistry continue to be an authority in the space; Be a proactive leader with vision and perspective on the social landscape, standard methodologies, and cultural happenings across platforms.

Work with our in-house team of data scientists and analysts to provide competitive social performance insights, get results, improve performance and advise future content strategy; Know how to tell a story through measurement and energize clients by communicating new measurement opportunities as they arise.

Build and lead all aspects of the social media budgets collaborating with other internal teams/counterparts and senior leaders to optimize right mix for clients – this includes supporting scopes of work and supervising paid social media budgets.

Identify new areas/opportunities for integrated social and digital programs (including social media, digital, influencer, executive social comms, creative, etc.) and develop/be an extraordinary partner to client and account partners to keep everyone apprised on what’s new and what’s to come; Be able to present both new and organic growth opportunities to clients, always thinking one step ahead.

Serve as an outstanding and supportive mentor to one of the best teams in the business; Recognize the impact of delegation vs ownership.

Qualification

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Social media strategyContent developmentSocial media analyticsInfluencer activationsMeta Ads ManagerGoogle AnalyticsFDA regulationsClient service experienceMentoring junior staff

Required

Minimum 7+ years of experience, ideally in health or pharmaceutical social media with previous agency experience (suggested).

Proficiency and familiarity with a variety of social media technologies and platforms, e.g., Meta Ads Manager, content management systems, social monitoring and other measurement platforms.

Understanding of the FDA and FTC regulations guiding social media efforts for biotech and pharma clients.

Familiarity with web analytics platforms like Google Analytics and partnering with web teams on integrated media communications.

Client service experience in an agency environment.

Demonstrated ability to grow social media business (with current social, communications or marketing clients) and participate in occasional new business pitches.

Experience leading and mentoring junior staff.

Outstanding written and oral communications and presentations skills.