The Princeton Review · 6 hours ago
Director of Performance Marketing
New York, United States
Full-time
Remote
Director/Executive
$101K/yr - $134K/yr
5+ years exp
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Responsibilities
Develop and execute the performance marketing strategy aligned with overall business objectives and growth targets.
Oversee and optimize SEM, social media advertising, affiliate marketing, and emerging paid channels to drive high-quality traffic and customer acquisition.
Identify opportunities to expand into new channels and formats that align with the company’s growth objectives.
Use data-driven insights to create, implement, and continuously refine campaigns, focusing on key metrics such as CPA, LTV, and conversion rates.
Partner with analytics and finance teams to develop accurate forecasting, reporting, and budget management.
Utilize web analytics tools to track, measure, and report on campaign effectiveness, and KPIs.
Present findings to senior leadership and recommend adjustments based on data-driven insights.
Stay on the pulse of digital marketing trends, tools, and technologies; proactively test and implement new channels and ad formats.
Leverage A/B testing and multivariate testing methodologies to improve performance and maximize budget effectiveness.
Lead and mentor a high-performing team of performance marketing professionals.
Foster collaboration across departments to ensure alignment of ecommerce and marketing initiatives with overall business goals.
Manage relationships with external partners, vendors, and agencies to support ecommerce and performance marketing strategies.
Collaborate with product, engagement, ecommerce, sales, and partnerships teams to support initiatives that drive traffic and revenue.
Collaborate with other business units to ensure consumer website serves all business objectives effectively.
Qualification
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Required
Bachelor’s degree
At least five years of professional experience in performance marketing for B2C organizations, preferably in the test prep, admissions, or tutoring space
Strong understanding of analytics, A/B testing strategies, and campaign optimization
Ability to specify technical requirements to technical/development teams
Experience managing successful teams and motivating employees to succeed.
Enthusiastic, confident, and optimistic demeanor with an ability to thrive in a fast-paced environment.
Strong communication and relationship-building skills.
A driven self-starter with a desire to meet and exceed goals.
Ability to manage your own time and work remotely while effectively managing a geographically dispersed team.
An ethic of personal responsibility; holding yourself accountable on behalf of your team.
Preferred
Advanced degree in related field preferred
Benefits
Health, dental, and vision insurance
Flexible spending accounts
Health savings accounts
401k plan with company match
Life and disability insurance programs
Programs that provide for both paid and unpaid time away from work
Company
The Princeton Review
For more than 35 years, students have trusted The Princeton Review to provide resources for better grades, higher test scores, and stronger applications.
1,001-5,000 employees
Funding
Current Stage
Late StageTotal Funding
$37MKey Investors
Camden PartnersOlympus Partners
2017-02-22Acquired· by ST Unitas
2010-03-15Private Equity· $10M
2000-05-23Series Unknown· $27M
Leadership Team
Alexis Ferraro
VP, Brand Marketing and Creative
Sarah Robinson
CPO
Recent News
2024-10-21
2024-05-21
Concordia University
2024-05-21
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