Annenberg Center for Health Sciences At Eisenhower · 10 hours ago
VP, Marketing and Communications
United States
Full-time
Remote
Director/Executive
$127K/yr - $192K/yr
8+ years exp
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Responsibilities
Serves as a central role in shaping the Center’s brand position, identity, and voice across audiences, while ensuring consistency and cohesion across channels.
Develops content, campaigns, and partnerships backed by credible analytics that bring the Center’s brand to life in unique and compelling ways.
Works cross-functionally with business development, IT, and design to lead and execute marketing efforts that support sales to new customers including health systems, hospitals, providers, health consumer products companies, and pharmaceuticals.
Oversees execution of the Center’s social media, meetings, and conference strategies to grow and strengthen audience engagement.
Delivers credible ROI effectiveness metrics for brand initiatives to build clear business case for increased investment in brand marketing.
Complies with Eisenhower Health Code of Conduct.
Qualification
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Required
8+ years of B2B healthcare marketing experience
Bachelors degree or higher in a related field or equivalent experience
Proficient in storytelling through written, verbal, and visual means.
Proven track record of creating campaigns to drive new customer acquisition, enhance engagement, and improve retention.
Experience driving brand awareness and engagement, ideally in the medical education sector servicing health systems, hospitals, providers, pharmaceuticals, and consumer products companies focused on food as medicine, nutrition, and supplements.
Advanced quantitative and deductive skills, with the ability to analyze data and make data-guided decisions.
Excellent project management skills.
Demonstrated ability to collaborate effectively across multiple teams.
Conceptual, creative, iterative, well-connected, and ready to hit the ground running.
Preferred
Knowledge of regulatory issues related to continuing education and professional development in the health professions.
Company
Annenberg Center for Health Sciences At Eisenhower
The Annenberg Center for Health Sciences at Eisenhower believes that clinicians and patients who are well-informed with the most up-to-date medical knowledge assure the best health outcomes for communities.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase
