Fullstory · 8 hours ago

Technical Product Marketing Manager

United States

Full-time

Remote

Senior Level, Lead/Staff

$140K/yr - $160K/yr

8+ years exp

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Responsibilities

Developing and refining messaging and positioning for Fullstory’s behavioral data platform, clearly communicating value propositions and differentiators to target personas

Defining market categories and target segments, complete competitive landscape assessments, and develop go-to-market and launch plans that drive revenue.

Executing technical content such as product demos, case studies, and blog posts that showcase product features and benefits aligning to target market needs.

Conducting market and competitive research to stay up-to-date with industry trends, competitive landscape changes, and emerging trends in direct and adjacent markets.

Creating technical sales enablement materials including battlecards, feature comparisons, and objection-handling guides to improve win rates.

Gather insights from customers and internal stakeholders to understand their technical requirements and pain points, using this feedback to influence product development and feature prioritization, as well as GTM storytelling.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Product MarketingWeb AnalyticsCustomer Data CollectionData EngineeringProduct AnalyticsMarket ResearchTechnical CommunicationCross-Functional Collaboration

Required

8+ years of experience in product marketing, with a focus on web or product analytics and customer data collection; a background in data engineering would be a plus

Proven ability to translate technical product features into compelling value propositions that resonate with technical and non-technical audiences

Strong understanding of product analytics and customer data platforms and the competitive landscape in which they appear

Excellent verbal and written communication skills with a knack for storytelling and presenting to senior level executives

Ability to work cross-functionally with the company executives, product management, engineering, revenue, and marketing teams to drive alignment and success

Benefits

Autonomy and flexibility. From a remote-first work environment and flexible paid time off, to an annual company-wide closure – Fullstorians can focus on the moments that matter.

Benefits. Take care of the whole you. FullStory offers sponsored benefit packages for US-based Fullstorians, and supplemental coverage options for international Fullstorians.

Learning opportunities. We provide professional development opportunities through training programs, career coaching sessions, and an annual learning subsidy.

Productivity support. We provide all Fullstorians with a monthly productivity stipend and reimburse remote colleagues for their initial home office set up.

Team events. Connect with fellow Fullstorians through Employee Resource Group events, Listening & Alignment weeks, and team off-sites.

Paid parental leave. Fullstorians have the flexibility to balance the needs of their growing families without the added stress of figuring out work and finances.

Grow your family. We offer a global fertility and family building benefit that encompasses all journeys to growing your family.

Bereavement leave. Every family is different; we leave it to you to define who your family is, and support you when you need it most.

Miscarriage/Pregnancy loss leave. Whether it is for a Fullstorian or their partner – take the time you need.