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Company

New York Life Insurance Company · 11 hours ago

CVP, Marketing Technology and Shared Services

United States

Full-time

Remote

Senior Level, Lead/Staff

$120K/yr - $150K/yr

8+ years exp

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Insider Connection @New York Life Insurance Company

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Responsibilities

Engage with internal and external partners to understand marketing/creative services operations and technology support needs

Work with technology and procurement partners on opportunities, challenges, upgrades, and changes - anticipating, assessing and supporting impacts of those

Deliver support to partners on key technology platforms inclusive of workflow management, decision support, campaign management, and Artificial Intelligence (AI) platforms

Manage marketing operations projects with partners and bring in a perspective on technology opportunities and solutions. Connecting the dots between user needs and solutions is critical - as is the ability to drive and implement plans

Manage and execute a campaign workflow management digital roadmap to bring new capabilities and features that will promote revenue growth aligned with business goals

Implement a model designed to be scalable to serve other partners within GBS, driving efficient processes and leveraging platform best practices and full potential

Train and assist users as appropriate in defining and implementing functional requirements of technology solutions

Bring governance to marketing operations technology needs, working with leaders to prioritize work and resources, and report on deliverables

Manage implementation of local or user-controlled system configuration and changes as needed

Proactively identify new opportunities relevant to the marketing team and help team understand opportunity and implications

Facilitate onboarding of marketing workflow and campaign management technology with teams across Marketing and other NYL GBS business units and collaborate on implementation and training

Create scale and optimize effectiveness through regular application of Test & Learn, research, ideation and performance analytics

Apply critical thinking to problem solving and leverage performance analytics to identify themes, assess and enhance deliverables in alignment with goals and objectives

Develop a deep understanding of the NYL GBS client (employer), producer and customer (employee) needs, values and relationships

Understand competitive environment, including emerging solutions, and work to differentiate NYL GBS services and solutions, as well as identifying opportunities for innovation.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Marketing Operations TechnologyCampaign ManagementWorkflow ManagementEmail ManagementMarketing AutomationProject ManagementDecision Support ToolsGroup Insurance ExperienceCustomer Focus

Required

Bachelor’s degree in Marketing or Business; MBA preferred

8+ years of applicable experience in more than one of the following: email/campaign management, marketing automation, workflow automation, project management, implementation, or strategic planning

Experience driving systems requirements, recommending solutions, and implementing

Experience leading/implementing/administering a Workflow Management system and Campaign Management platform

Experience managing technology infrastructure projects/eco-systems

Demonstrated ability to apply knowledge to deliver an exceptional consumer/customer experience

Proficiency in leading procurement and implementation of proven decision support tools based on revenue generation and customer experience ratings

Must possess strong interpersonal communication (both oral and written), time management, organizational, and planning and negotiation skills

Capable of thriving in a dynamic, team-based setting with rapidly changing conditions, demonstrating strong critical thinking and creative problem-solving abilities

Thrives in deadline-driven environments, adept at managing multiple, sometimes conflicting, priorities to deliver impactful and efficient results.