Stanley 1913 · 8 hours ago

National Account Manager, Golf

Seattle, WA

Full-time

Remote

Senior Level

$120K/yr - $140K/yr

5+ years exp

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Responsibilities

Hire, manage, equip, and develop a team of 14-16 independent sales reps across key U.S. markets.

Train sales reps on product knowledge, sales tactics, and ensure they are accountable for meeting revenue and distribution goals.

Provide ongoing performance evaluations, feedback, and development plans for each sales rep.

Conduct monthly all-team sales meetings, individual 1:1 calls, and ride-alongs to key customer visits.

Develop and manage relationships with national accounts (e.g., Galaxy, PGA Tour Superstore), regional strategic retailers

Build competitive programs and sell-in strategies that align with the goals of Stanley and drive growth.

Assist in developing a “hit list” of top prospective accounts by using NGF (National Golf Foundation) data and territory-specific insights.

Build weekly leaderboard reports tracking rep performance against revenue and distribution targets.

Foster relationships with key stakeholders at all points of distribution, including GMs, head pros, assistant pros, sales associates, and store managers.

Develop and implement sell-through strategies to ensure product movement from the sales floor to consumers, including product seeding, training, and merchandising initiatives.

Provide business insights, reporting, and analytics on a regular basis to track performance and highlight areas for improvement.

Collaborate with cross-functional teams to share data-driven recommendations for growth.

Lead the activation of Stanley’s golf product line at key trade shows, including PGA Show Orlando, Merchandise Show Frisco, PGA Tour Annual Summit, and regional buying shows.

Ensure effective point-of-sale merchandising from design to implementation (as needed).

Oversee the management of sales rep samples and all necessary sales collateral.

Ensure timely distribution and usage of sales materials to maximize rep effectiveness.

Hold weekly touch-base calls with the Sport team to align on progress updates, goals, KPIs, and current company initiatives.

Collaborate with internal teams, including marketing, product development, and operations, to support company initiatives and objectives.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Field Sales ManagementGolf Retail KnowledgeKey Account ManagementMarket Data AnalysisSales Strategy DevelopmentTrade Show ActivationSales Collateral ManagementRelationship Building