Acxiom · 5 hours ago

Manager of Channel Strategy (Remote)

Remote/Homebased

Full-time

Remote

Mid, Senior Level

5+ years exp

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AnalyticsBig Data

Work & Life Balance

No H1B

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Responsibilities

Translate client requests into documented actionable insights

Mine, extract and report on data sets.

Analyze campaign results, uncover problems, identify insights, and make recommendations to improve future performance

Provide strategic feedback, lead discussions, and communicate updates on campaign progress, goals and strategy to the client

Track customer journey, perform segment and overlap analysis, and optimize results

Use enhancement or demographic data variables to improve outcomes and review the client's reporting methods

Develop and execute channel strategies that align with overall business objectives and drive customer engagement.

Utilize segmentation techniques to identify and target key customer segments, ensuring personalized and effective marketing campaigns.

Leverage data insights to inform and optimize channel strategies, ensuring data-driven decision-making.

Collaborate with cross-functional teams to integrate customer strategy into channel initiatives, ensuring a cohesive and customer-centric approach.

Monitor and analyze channel performance, providing regular reports and recommendations for improvement.

Stay up-to-date with industry trends and best practices, continuously seeking opportunities to innovate and enhance our channel strategy.

Qualification

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Digital Channel StrategyEmail StrategyData AnalysisMS Office SuiteEmail Service Provider ToolsVisualization ToolsMulti-Channel MarketingFile Sharing PlatformsAcxiom Products KnowledgeTelecom Experience