Headway · 5 hours ago

Marketing Campaign Operations Lead

United States

Full-time

Remote

Mid Level

$112K/yr - $140K/yr

3+ years exp

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Responsibilities

Support the marketing team in the technical steps to bring campaigns to life

Execute the marketing operations roadmap, driving measurable business outcomes

Support the marketing tech stack (Marketo, Builder.io, Unbounce, Iterable, Tag Manager, etc)

Manage the technical components of our paid channels (e.g., setting up pixels and monitoring conversion events)

Create and own internal processes that make our marketing team and campaigns execution more efficient

Monitor and report on campaigns performance and impact

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Marketing OperationsMarketoSalesforceIterableData PipelinesCampaign ExecutionDatabase HygieneLead Journey ManagementData AnalysisProcess OptimizationTechnical Components ManagementHigh Growth Technology ExperienceMarketo Certification

Required

3-5+ years of Marketing Operations experience, encompassing the creation of new marketing campaigns, user journey data pipelines, and maintenance of various marketing technologies

Subject matter expert for operational excellence, with expertise in Marketo, Salesforce, and Iterable

Detail-oriented and enjoy managing complex end-to-end processes

Extremely comfortable with a broad marketing tech stack

Enjoy building new, operationally efficient processes from scratch

Thrive in the unknown, and seek out opportunities to dive into unfamiliar challenges, roll up your sleeves, learn new skills, and drive towards solutions

Motivated by the opportunity to make an impact on one of our generation’s defining problems, accessible mental healthcare

Like to dig into data for storytelling, justifying investment and prioritization of initiatives