Today's Business · 6 hours ago
Paid Media Strategist
United States
Full-time
Remote
Mid Level
$28.84/hr - $36.05/hr
3+ years exp
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Responsibilities
Build, manage, and optimize paid media campaigns across all advertising networks including but not limited to Google Ads, Meta Ads, LinkedIn Ads, YouTube, Display Networks, Microsoft Ads, Pinterest Ads, Twitter Ads, Snapchat Ads & TikTok Ads
Manage the strategy, setup, and reporting of paid media campaigns that provide metrics, analysis, implications, and future recommendations that accurately measure channel performance to help achieve our clients’ goals
Analyze and interpret paid media campaign performance through analytical data and draw conclusions/determine strategies based on performance
Advise on monthly campaign spend levels and provide recommendations on blended paid media budget allocations across all networks for growth opportunities with the client’s budget and goals/KPIs in mind
Utilize data tools such as Google Adwords, Facebook Ads Manager, Google Analytics, and Google Looker Studio (Data Studio) to create and present weekly and monthly reports for clients based on campaign performance
Utilize and stay up to date on paid media best practices across all networks and client specific KPIs for efficient campaign optimization and updates
Perform routine optimization checks on all campaigns, including ad creative, audiences, landing pages, ad copy, etc
Conduct competitor research for keywords and competitor campaigns using SEMRush or other industry-standard tools
Collaborate with the design team for creation of video ads, static ads, and landing page creation and communicate creative performance as needed
Implement and monitor goal tracking through Google Analytics and Google Tag Manager for campaign KPIs
Manage product feeds through Shopify & Google Merchant Center for ecommerce clients
Coordinate with internal teams to ensure all campaigns are delivered on time, with proper segmentation and structure to maximize performance and achieve the clients goals
Manage lead generation efforts through email marketing campaigns utilizing HubSpot or similar as related to paid campaigns, as needed
Supervise paid media interns, including task assignments and follow up. Coordinate with Chief Digital Officer on training guidelines and expectations for each intern semester
Performs other related duties as assigned
Qualification
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Required
3-5 years experience (Agency Preferred) in paid media with a focus of developing campaigns that are specifically designed to generate quality leads within a target CPA, specifically on Google Ads & Facebook/Instagram ads
Experience managing a client portfolio with campaign budgets of $100k+ per month
Bachelor's degree in Marketing or related field required
Experience working in a fully remote team environment
Strong analytical skills with the ability to analyze raw data, draw conclusions and develop actionable recommendations
Strong verbal and written communication skills with the ability to articulate data and results clearly and effectively to clients
Exceptional presentation skills, ability to articulate a complex strategy to an audience of varying degrees of marketing knowledge and expertise
Proven ability to handle multiple clients and campaigns and meet deadlines
Google LookerStudio (Data Studio) or comparable platform experience
Experience with website analytics tools such as Google Analytics (UA & GA4) and Google Tag Manager with the ability to set up event & goal tracking and make necessary edits/adjustments
Preferred
Experience managing client campaigns across multiple industries is a plus
Experience running and optimizing large, national/regional campaigns is a plus
Experience using email marketing platforms including HubSpot, Klaviyo, Mailchimp, etc. is a plus
Experience presenting to senior-level client contacts is a plus
Benefits
Medical, Dental, and Vision coverage
Short Term Disability
Basic and Voluntary Life Insurance
FSA/DFSA
401k matches up to 4%. Vested immediately upon eligibility
Up to 15 PTO days per year with increases based on years of service
12 paid holidays plus 1 floating holiday per year
Employee Assistance Program
Summer Friday hours all year (off at 2:30 local time)
Fully remote
Company
Today's Business
Today's Business is a digital advertising and social media optimization services.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Tom Ottaiano
CEO & Managing Partner
Billy Ash
Chief Digital Officer / Managing Partner
Company data provided by crunchbase
