Groundfloor Finance · 6 hours ago
Content & Social Media Manager
Atlanta, GA
Full-time
Remote
Mid Level
3+ years exp
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Responsibilities
Create compelling, financially-savvy content across multiple formats including blog posts, social media, newsletters, videos, and webinars.
Develop an editorial calendar and content strategy aligned with investor education needs and our business goals. Identify areas of opportunity.
Keep a pulse on new communications tools and tactics and seek new opportunities to reach target audiences.
Collaborate with product, design, and growth teams to create content about our products.
Analyze content performance metrics and optimize based on data insights.
Utilize key customer and behavioral data to drive compelling and relevant customer communications strategies that drive business impact.
Stay up to date on alternative investment trends and regulations to inform content strategy.
Execute and maintain our brand tone and messaging in social media.
Grow our customer base by providing them with regular, helpful content that works to educate them on alternative investments.
Responsible for the day-to-day community management across our owned social channels - Instagram, Facebook, LinkedIn, TikTok, Twitter, Reddit, and YouTube. Contribute content and manage the internal Groundfloor blog.
Convince others that your creative ideas are worth investing time and effort in. This role is at the core of the marketing team, and others will rely on your work every single day.
Qualification
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Required
Minimum 3-5 years of experience in content management, ideally in fintech or finance.
Exceptional writing and editing skills with the ability to explain complex topics simply.
Strong understanding of personal finance, investing, and alternative assets.
Experience producing content related to investing.
Knowledge of major social media platforms: LinkedIn, Facebook, Instagram, Twitter, YouTube, Reddit, TikTok, Bluesky, etc.
Experience creating and implementing effective content strategies.
Experience creating visuals for your content using tools such as Canva, Figma etc.
Strong writing experience and verbal communication skills.
Strong analytical skills and experience with reporting and data analysis.
A self starter who can use cutting edge tools to maximize their impact.
Benefits
Paid time off
Medical, dental, and vision benefits
Potential equity for strong candidates
Future growth opportunities within the company
Company
Groundfloor Finance
Groundfloor is the first and only private real estate lending marketplace open to non-accredited investors.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$81.4MKey Investors
MedipowerFintech Ventures Fund
2023-08-29Series Unknown· $50.95M
2022-11-01Equity Crowdfunding· $0.71M
2022-02-21Series Unknown· $5.8M
Leadership Team
Brian Dally
Co-Founder & CEO
Nick Bhargava
Co-Founder
Recent News
2024-03-06
PR Newswire
2024-02-13
Company data provided by crunchbase
