Etna Interactive · 5 hours ago

Senior Paid Media Specialist (Remote)

Washington, DC

Full-time

Remote

Mid, Senior Level

$72K/yr - $85K/yr

4+ years exp

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Digital MarketingEmail Marketing

Comp. & BenefitsU.S. Citizen Only

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Responsibilities

Lead the development of strategic paid media campaigns, aligning them with client goals to deliver high-impact results.

Drive continuous optimization, managing and enhancing campaigns across platforms to maximize client ROI.

Consult with clients and teams to ensure paid media efforts integrate with broader marketing strategies, serving as a knowledgeable and reliable client partner.

Mentor junior team members and collaborate across departments, sharing expertise and fostering a high-performing team environment.

Monitor and report on KPIs, utilizing tools like Birdview and Optmyzr, and adjust strategies based on performance insights.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Paid Media StrategyPPC ManagementPaid Social ManagementProgrammatic/Display ManagementUnbounceOptmyzrSpyFuExcelAhrefsGoogle AdWords CertificationGoogle Analytics CertificationMeta CertificationHIPAA FamiliarityMentoring