WillowTree · 7 hours ago
Content Manager, Fuel iX
United States
Full-time
Remote
Mid, Senior Level
$100K/yr - $130K/yr
5+ years exp
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Responsibilities
Craft memorable stories and define a content strategy showcasing Fuel iX's brand, thought leadership, and product offerings.
Develop and implement a multi-channel content marketing plan aligning with Fuel iX's messaging priorities and the customer journey.
Establish an "Always On" learning content calendar tailored for enterprises implementing AI technologies.
Create diverse content assets (articles, eBooks, videos, infographics) to support integrated campaigns.
Create and manage diverse written content (blog posts, articles, whitepapers, social media, marketing copy), and work closely with subject matter experts to ensure the relevance and accuracy of content with our target audience
Strategize and drive the concepts for video content creation, atomization, and merchandising working closely with a team of video/editing experts
Optimize and repurpose content to maximize impact across channels.
Create compelling, on-brand copy across various marketing channels and materials.
Collaborate with growth marketing on integrated, content-driven campaigns.
Analyze content performance to optimize strategies and align with business objectives.
Align content strategies with business objectives through cross-team collaboration.
Optimize content priorities, quality, and time-to-market.
Use data-driven insights to refine strategies and demonstrate ROI, focusing on: - Traffic growth, engagement, and conversions - Lead quality and sales pipeline influence - SEO performance
Qualification
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Required
5+ years in content marketing, preferably in AI, SaaS, or enterprise software.
Proven track record in multi-channel copywriting (samples required).
Experience driving video the strategy for video content creation and distribution.
Strong cross-functional collaboration and analytical skills.
Excellent writing and editing skills across various formats and audiences.
Knowledge of SEO best practices and content optimization techniques.
Understanding of or eagerness to learn generative AI applications.
Preferred
Experience with AI-focused content creation and marketing.
Proficiency in or willingness to learn: Salesforce, Pardot, Webflow, Hotjar, Google Analytics, Google Suite.
Benefits
Healthcare benefits - Medical, Vision, Dental (Including an option for 100% coverage of individual employee medical premiums)
Life & Disability Insurance
401K matching
Flexible paid time off & paid company holidays
Parental Leave
Employee Share Purchase Plan
Employee Assistance Program (EAP)
And more!
Company
WillowTree
WillowTree is a mobile innovation agency creating digital products designed to drive growth for brands.
1,001-5,000 employees
H1B Sponsorship
WillowTree has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2022 (1)
2021 (2)
2020 (1)
Funding
Current Stage
Late StageTotal Funding
unknown2022-10-27Acquired· by TELUS International ($1.23B)
2018-10-01Private Equity· Undisclosed
Leadership Team
Tobias Dengel
CEO
Don Mullen
Partner & Vice President Program Management
Company data provided by crunchbase
