143 applicants

Company

HubSpot · 1 day ago

Integrated Marketing Manager, Audience Development

United States

Full-time

Remote

Mid Level

$70K/yr - $105K/yr

3+ years exp

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Comp. & Benefits

H1B Sponsor Likely

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Responsibilities

Partner with the Growth teams to conduct comprehensive market research to understand audience behavior, preferences, and trends.

Analyze data to identify new audience segments and opportunities for growth.

Provide actionable insights to inform marketing strategies and editorial direction.

Develop and implement a holistic marketing strategy that aligns with our brand goals and drives audience growth.

Collaborate with Creative and Media Buying teams to create cross-channel marketing plans, including paid, earned, and owned channels.

Develop a PR strategy in partnership with the Partnerships and Creator teams to amplify our reach.

Design and execute 'always-on' distribution strategies across web, email, and social media channels to ensure continuous audience engagement.

Plan and manage tentpole campaigns that create key moments throughout the year.

Partner with the Content & Clips team to develop all brand and promotional assets including a viz ID, social media posts, digital ads, email copy, and event signage.

Coordinate with cross-functional stakeholders to ensure seamless execution of campaigns and initiatives.

Track and measure the performance of all marketing efforts against established KPIs.

Analyze campaign data to assess the effectiveness of strategies and identify areas for improvement.

Provide regular feedback to editorial and channel teams to optimize content and distribution efforts.

Work closely with internal teams, including Creative, Media, Partnerships, and Editorial, to align marketing strategies with overall business objectives.

Serve as a key point of contact for all audience development initiatives, ensuring clear communication and collaboration across departments.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Multi-channel marketing strategiesData analysisPerformance measurementDigital marketing toolsAudience researchStrategic planningEmail marketingSocial mediaWeb analyticsCross-functional collaboration

Required

3-6 years of experience developing and executing successful multi-channel marketing strategies, preferably in media.

Strong analytical skills with experience in data analysis and performance measurement.

Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.

Experience with digital marketing tools and platforms, including social media, email marketing, and web analytics.

Creative thinker with a strategic mindset and a passion for audience engagement.

Benefits

Eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs)

May also be eligible for overtime pay

Company

HubSpot

Glassdoor

4.0

HubSpot develops cloud-based, inbound marketing software that allows businesses to transform the way that they market online.

Founded in 2006

Cambridge, Massachusetts, USA

5,001-10,000 employees

http://www.hubspot.com

H1B Sponsorship

HubSpot has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2023 (61)

2022 (103)

2021 (88)

2020 (33)