Jackpot.com · 7 hours ago
Performance Marketing Specialist
New York, NY
Full-time
Remote
Entry, Mid Level
$80K/yr - $95K/yr
2+ years exp
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Responsibilities
Support all facets of PPC campaign management including event tracking, bidding, keyword research, ad copy, reporting and optimization.
Regularly analyze campaign data to identify trends, insights, and opportunities for optimization. Developing reports to be shared with senior management.
Manage and allocate weekly budgets to ensure efficient spending and maximum ROI.
Collaborate with cross functional teams such as design, product and data analytics to ensure campaigns are delivered and reported on properly.
Work closely with Sr. Manager of User Acquisition to develop strategies for achieving increased scale and efficiency through new and existing search strategies.
Qualification
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Required
Bachelor's degree in Marketing, Business, or a related field.
2-3 years of experience building, optimizing and reporting on Paid Search channels (Google Ads, Bing Ads, and Apple Search Ads).
Analytically driven with strong understanding of underlying data and methodologies used to inform decision making and drive performance.
Detail-oriented with strong organizational abilities.
Strong knowledge of the marketing landscape, specifically Paid Search trends and best practices.
Excellent platform skills, including Excel, Google Analytics and Google AdWords.
Preferred
Experience crafting compelling ad copy & landing pages.
Experience working with Apps.
An understanding of the gaming industry.
Benefits
Benefits on par with leading, progressive tech companies (think 100% employee-only coverage, monthly HSA contribution, mental health offerings, etc.)
401k
Paid parental leave
Dedication to Lifelong Learning through our Monthly Speaker Series and Munch & Learns
Monthly cultural and social events
A culture of trust and accountability
Company
Jackpot.com
Since its launch in 2016, Jackpot.com has become a world leader in the online lottery sector, with the goal of fundamentally changing the lottery experience through innovation and variety.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$42M2022-06-22Series A· $42M
Leadership Team
Akshay Khanna
CEO North America
Yariv Ron
Founder & CEO
Recent News
Company data provided by crunchbase
