MyRadar · 8 hours ago

Data Analyst / Data Scientist - App Monetization and User Acquisition Optimization

Denver, CO

Full-time

Remote

Entry, Mid Level

2+ years exp

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Data VisualizationInformation Technology

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Responsibilities

Monetization Optimization:

Create, analyze, test, and optimize ad placements, including banner and interstitial ads, to maximize revenue without compromising user experience

Conduct A/B tests to determine the effectiveness of different ad placements, formats, and frequencies

Develop metrics to measure ad performance and recommend strategies to increase ad click-through rates (CTR) and effective CPMs

Paywall Optimization

User Acquisition Optimization:

Monitor and analyze user acquisition campaigns across multiple channels, including social media, paid search, and app store optimization (ASO)

Develop user segmentation models to identify high-value users and tailor acquisition strategies accordingly

Track campaign performance and calculate customer acquisition costs (CAC) to optimize spend and improve cost efficiency

Collaborate with the marketing team to ensure alignment between campaign goals and acquisition strategies

Cost Accounting and ROI Analysis:

Conduct cost accounting to analyze the profitability of various acquisition channels, ad formats, and campaigns

Track and report on lifetime value (LTV) metrics, revenue per user (ARPU), and other financial KPIs to inform decision-making

Develop dashboards and reports to provide visibility into revenue and cost metrics, enabling data-driven decision-making

Data Analysis and Insights:

Analyze user behavior and engagement data to identify trends and opportunities for growth

Generate insights to inform product and marketing teams, including churn analysis, retention rates, and in-app purchase patterns

Prepare detailed reports and presentations to communicate findings and recommendations to stakeholders

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Data AnalysisSQLPythonA/B TestingGoogle AnalyticsCost AccountingUser AcquisitionMobile Measurement ProvidersFinancial ModelingMachine LearningRMobile Ad NetworksQuantitative Skills