Emburse · 7 hours ago

Events Marketing Manager (B2B Marketing)

United States

Full-time

Remote

Mid Level

3+ years exp

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Responsibilities

Partner with demand gen marketing team, BDRs, Sales and broader Marketing counterparts to build integrated field events plan to drive pipeline generation and brand awareness

Cross-collaborate with supporting marketing functions including creative, demand, communications, and web to execute overall events strategy

Lead and oversee execution of virtual and in-person field events, including trade shows, industry, and partner events globally

Serve as the primary on-site contact at events, managing event setup, logistics, and execution to ensure brand consistency, optimize attendee engagement, and achieve event objectives

Manage the field events calendar; take a proactive approach to existing events calendar and identify additional industry trade shows, events and sponsorship opportunities that will impact pipeline and brand awareness

Develop creative ideas to expand our brand recognition and drive interaction at events, including design elements, activities and more

Develop and implement new processes that drive event success

Track and manage event budget, monitor spending, and analyze key performance indicators (KPIs) to ensure financial alignment

Measure and report on event-generated and influenced pipeline building activities to evaluate event success, and make data-driven recommendations for future improvements

Manage branded company swag strategy, including sourcing, distribution, and storage

Qualification

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B2B marketing experienceEvent strategy developmentSalesforceData analysisProject managementCross-functional collaboration