Xometry · 1 day ago
User Marketing Manager
United States
Full-time
Remote
Senior Level
7+ years exp
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Responsibilities
Create, optimize, and evolve marketing strategies to grow user traffic and evaluation sessions on Thomasnet
Identify the target audience and assess outreach strategies and channels
Identify appropriate media channels for target audience and work closely with cross-functional teams to develop a budget, execute campaigns, measure results, and make recommendations
Develop campaigns to get first-time user to visit the site and retain previous users to make Thomasnet their go-to platform for sourcing
Analyze marketing campaign performance including email metrics, conversion, and retention to understand effectiveness and ROI
Achieve campaign objectives/KPIs and develop strategic plan to deliver
Lead and participate in cross-functional teams to develop improvements to product ideas and create an ideal buyer experience
Leverage software tools (HubSpot, Tableau, Salesforce, Excel, PowerPoint, etc) to inform a data-driven approach in all that we do
Qualification
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Required
7+ years of relevant experience in buyer marketing, preferably in a Marketplace and/or B2B setting
BA/BS degree with a strong academic record
Proficiency with HubSpot, Excel, Salesforce, PowerPoint (and Google Docs equivalents), Looker
Proficiency in advertising platforms (Google, Facebook, Linkedin)
Experience executing customer marketing plans in a digital marketplace
Experience working cross-functionally with operations, sales, product and services teams
Excellent communication, writing and presentation skills, with high attention to detail
Demonstrated ability to define/undertake work assignments with minimal supervision
Data/ROI driven and not afraid to own their own revenue related KPIs
History of teamwork and willingness to roll up one’s sleeves to get the job done
Solid experience in project management skills, with ability to organize and prioritize
Experience with creating user flows and managing customer experience through different channels of communication
Experience identifying customer success stories and execution of campaigns to promote them
A willingness to think creatively, test frequently and learn from failures
Company
Xometry
Xometry is an online marketplace that allows customers to access a network of machine shops and custom manufacturers.
1,001-5,000 employees
Funding
Current Stage
Public CompanyTotal Funding
$197.2MKey Investors
T. Rowe PriceBosch VenturesGreenspring Associates
2022-02-04IPO· fra:0N5
2020-09-09Series E· $75M
2019-07-11Series D· $5M
Leadership Team
Randy Altschuler
Founder and CEO
James Miln
Chief Financial Officer
Recent News
GlobeNewswire News Room
2024-11-11
Morningstar, Inc.
2024-11-05
Company data provided by crunchbase
