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Company

Meld Marketing · 7 hours ago

Meld Marketing is hiring: Senior Content Writer in Iowa City

Iowa City, IA

Full-time

Remote

Senior Level

5+ years exp

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Responsibilities

Deliver compelling and impactful creative content.

Be adept at creating and advancing established brand tone and messaging and evolving content strategies based on a strong understanding of the clients target audiences.

Translate client goals and brand strategies into clear, compelling content across audiences and channels.

Create content for creative campaigns. Content execution to include: social media, digital ads, newsletters, press releases, landing pages, websites, print, and other mediums.

Research and formulate ideas that support engaging and targeted content.

Balances strong conceptual copy with marketing best practices to create highly effective content and campaigns.

Interview internal and external stakeholders to capture stories and insights.

Understand audiences and personas.

Be able to shift content voice to align with client brand standards and style guides.

Write, edit, and proof original and existing copy that is exciting, engaging, and drives results.

Optimize content with SEO/keywords.

Provide support to other members of the content team.

Have a growth mindset. Stay current on digital content trends across channels and share with the team. This person must have a passion for understanding the today and tomorrow of the platforms, funnels, and segmentations as well as for creating the content itself.

Be able to work on many different platforms. Our clients use many platforms, and this person must be comfortable going in and out of platforms such as Sprout Social to Mailchimp, Survey Monkey, Constant Contact, HubSpot, and more.

Handle competing priorities, meet deadlines, and be organized.

Work independently or as part of a team. Be able to self-manage, prioritize, and communicate progress when working on multiple projects.

Qualification

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Content generationContent strategyAgency experienceSEO optimizationSocial media managementDigital platformsGoogle AdsSprout SocialHubSpotMailchimpConstant ContactGoogle AnalyticsProject management

Required

Bachelors degree or higher

At least 5-7 years of professional experience as a writer including long and short-form; At least 2+ years of professional experience that includes social media writing/management.

Agency experience

Ability to translate brand strategies into clear, compelling content across audiences and channels

Strong writing skills: websites, blogs, landing pages, social, Google Ads, print, and more.

Familiarity with digital platforms such as Sprout Social, HubSpot, Mailchimp, and Constant Contact.

Has outlined, researched, drafted, and owned revisions for content like: Blogs, Websites and Landing Pages, Organic and Paid Social Posts/Graphic Copy, Digital Ads, Press Releases, Newsletters

Proven experience working on strategic initiatives around content (e.g., content strategies, content auditing, content generation, pitch deck support, audience research, editing/proofing)

Proven experience creating advertising concepts and messaging that is on brand and drives brand recognition and conversion.

Works closely with creative teams since we believe that content and design work hand in hand to create the best outcomes.

Adept at creating creative briefs outlining the project's content strategy: always asking Who is this for? What CTA is best, given our other campaigns? What about this piece drives value?

Excellent critical thinking/problem-solving skills; strong judgment and the ability to make decisions independently.

A passion for language, a love of writing, and a demonstrated ability to create narratives; attention to writing detail, including flow, grammar and style

Strong presentation skills.

Familiarity in running reports in social media tools, email automation platforms, and Google Analytics