93 applicants

Company

Coinbase · 1 day ago

Institutional Product Marketing Manager

United States

Full-time

Remote

Senior Level

$105K/yr - $230K/yr

7+ years exp

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BitcoinBlockchain

Comp. & Benefits

H1B Sponsor Likely

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Responsibilities

Responsible for the development and execution of a large segment of Coinbase’s marketing strategy for Coinbase Institutional

Be the voice of the customer and trusted advisor as to how current and future clients’ needs inform product messaging, brand differentiation, marketing content, and collateral

Develop and lead successful product launches and ongoing marketing campaigns

Partner closely with the sales team to develop compelling marketing collateral including presentations, one-pagers, case studies, webinars, and websites

Work cross-functionally with product, sales, design, communications, support, etc. to build our pipeline and improve conversion rates

Measure and report against the performance of product marketing initiatives

Think big about the future of crypto and how we can bring institutions into the cryptoeconomy more quickly

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Product MarketingInstitutional Financial ServicesInstitutional Crypto MarketingCustomer SegmentationQuantitative SkillsProject ManagementCrypto ExperienceCollaboration Skills

Required

Minimum of 7 years of Product Marketing in the institutional financial services or institutional crypto product marketing space

Powerful storyteller: written, verbal, and visual

Demonstrated track record of creating customer segment oriented campaigns to steer new customer acquisition, deepen engagement & retention

Advanced quantitative and deductive skills. Ability to distinguish between the signal and the noise and make data-guided actions

Outstanding project management skills

Self-starter and ability to be ready to roll-up your sleeves and get things done

Demonstrated ability to collaborate effectively across multiple teams

Preferred

You have crypto experience and a knowledge of the institutional crypto market

You have experience working on institutional financial products

MBA from premier school

Benefits

Target bonus

Target equity

Benefits (including medical, dental, vision and 401(k))

Company

Coinbase

Glassdoor

3.7

Coinbase is a cryptocurrency exchange and cryptocurrency wallet platform that allows users to buy, sell, and store various cryptocurrencies.

Founded in 2012

San Francisco, California, USA

1,001-5,000 employees

http://www.coinbase.com

H1B Sponsorship

Coinbase has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2023 (69)

2022 (233)

2021 (235)

2020 (75)