Disruptive Digital ยท 12 hours ago
Senior Paid Social Media Buyer/Strategist (Remote - East Coast)
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Responsibilities
Manage paid social media ad budgets, making adjustments to ensure KPIs are hitting goals
Create and traffic ads daily using Facebook and Instagram ad buying interface, with a strong attention to detail & ensuring client ads are without error
Perform weekly/bi-weekly check-in calls with clients, reporting on specific initiatives or overall account performance
Build recurring and ad hoc client reports and internal account analyses that are both performance & creative development-driven
Brainstorm and script social media ads, drawing on client needs and input where possible
Strategize, execute, and manage a variety of client Facebook ad campaigns from: conception to creative project management to execution to analysis.
Translate technical concepts into actionable, tactical and strategic action plans
Familiarize yourself with client products & come up with promotional strategies on social media
Continuously measure and optimize campaign performance while also establishing benchmarks and recommending future tests
Gather data on consumer, competitor, and market conditions.
Qualification
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Required
BA/BS degree or equivalent media buying/advertising analyst experience
Knowledge of Meta Ads Manager
6+ years experience in paid digital advertising, performance marketing, media buying, lead generation, or other quantitative/data-driven fields
Proven ability to maintain strong internal, external, and client relationships
Strong attention to detail and time management skills including the ability to handle multiple projects and ongoing work items; while effectively managing changing priorities.
Strong, professional verbal and written communication
Strong analytical track record
Proactive, organized, and able to work well individually and in a team environment (self-starter who thrives in a startup environment)
Preferred
Blueprint certified preferred a plus
Strong knowledge of performance marketing and KPIs vital to e-commerce such as ROAS, CAC/CPA, Conversion Rate, AOV, etc.
Understanding of the online advertising industry and social media
Experience working with Excel/Google sheets for reporting metrics, including constructing pivot tables
Experience working on Marketing Decks
Capable of navigating Google Analytics, Shopify, or other platforms.
Experience managing monthly media budgets of $10,000 or higher.
Company
Disruptive Digital
Disruptive Digital is a marketing firm that offers strategy, creative ideation, UX consultation, and international expansion for e-commerce.