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Company

Terra · 4 hours ago

Digital Marketing Manager

United States

Full-time

Remote

Mid, Senior Level

5+ years exp

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AdvertisingConsulting

Growth Opportunities

Hiring Manager

Danielle Peyton

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Responsibilities

Develop and oversee the implementation of comprehensive B2B marketing strategies aligned with your client's objectives. You plan AND do the work.

Work with your clients to drive the planning and tactical execution of high-impact marketing campaigns across multiple channels.

Build and analyze marketing dashboards and workflow automations. Present focused reports that communicate campaign performance and progress towards our clients’ marketing objectives.

Strategize, plan, and implement tactics such as:

CRO and landing page/creative testing

Pay-per-click advertising across Google, Meta, and LinkedIn

Search engine optimization to drive traffic and conversions.

Email, CRM, and lifecycle marketing initiatives for clients.

Collaborate with department leadership to craft and refine client strategies and scopes.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Digital MarketingB2B MarketingAnalytics & AttributionConversion Rate Optimization (CRO)Paid MediaCRMWeb AnalyticsEmail MarketingSearch Engine Optimization (SEO)Marketing DashboardsCampaign Performance AnalysisLooker StudioClient Relationship ManagementProject Management

Required

5+ years of experience in digital marketing

Strong analytical skills

Strategic planning abilities

Knowledge of all digital marketing channels (+ expertise in at least two)

Experience working with B2B clients at an agency

Deep understanding of B2B digital marketing

Technical expertise in one or more of the following areas: paid media, CRM, analytics & attribution, CRO

Understanding of the fundamentals of web analytics, conversion tracking, and tagging

Experience building analytics reports, dashboards, and analysis-driven slide decks

Knowledge of the difference between a GTM tag and a trigger

Knowledge of when to use GA4 explore and when to use Looker Studio

Creative problem solver with experience developing and executing innovative B2B marketing strategies

Ability to work collaboratively and cross-functionally

Ability to manage projects efficiently

Ability to run effective client meetings

Preparedness for client or team requests

Benefits

In addition to 11 observed holidays, salaried team members have unlimited paid time off, with an additional 4 mental wellness days per year

100% company funded health insurance, with dental and vision options

401(k) plan to help save for your future

Permanent remote work option

Summer Fridays (office closes at 3:00 PM) and Fall/Winter/Spring Fridays (office closes at 5:00 PM)

Monthly wellness stipend and quarterly employee appreciation gift

One-time reimbursement for work from home equipment

Monthly team bonding sessions / happy hours

Pre-tax commuter benefits

Company

Terra

We use the power of genuine human connection to create compelling marketing, execute complex projects, and drive results for brands across B2B and B2C industries.

Founded in 2013

New York, New York, USA

51-200 employees